Isabel started her career as an Account Executive for a South Florida Advertising Agency, specializing in interactive media. There, she thrived on cultivating relationships with local and international clients and strategizing multi-media marketing campaigns. Her enthusiasm for supporting clients, curiosity for A/B testing, and love of tech led her to join the Cro Metrics team as a Program Manager.
Isabel lives in South Florida with her husband and triplets and can typically be found jamming to 90s pop music.