Kim has a background in marketing strategy and in-house creative leadership. While seeking a more technical understanding of user experience and experimentation research, she discovered the world of CRO and is now a Program Manager for Cro Metrics. Her experience with design and client-side business strategy, combined with her attention to detail all help to ensure every experiment maximizes both UX and business results for clients.
Kim currently resides in Durham, NC with her husband and two furbabies of the feline variety. She enjoys reading, collecting defunct video games, and planning her next travel adventure.