OLI stands for Optimization Local Interface. Developed and refined over the course of 5+ years, it’s Cro Metrics’ proprietary tool for streamlining the development of client-side experimentation. OLI provides version control, build processes, and packaging of compiled and transpiled code. It makes the implementation of experiments frictionless and fast by hooking into the APIs of various web experimentation platforms.

OLI ensures an unparalleled degree of quality control and output of modular experimentation code. Coupled with our crack engineering and QA teams, OLI is what has allowed us to build and launch over 15,000 experiments to-date, helping uncover critical customer insights and driving growth for hundreds of clients.