Chris’s entrepreneurial skills emerged in high school, when he made money selling candy to fellow students in study hall. He sharpened this acumen as an undergraduate at Bucknell University, when he co-founded a desktop publishing company that is still operating today. After receiving a bachelor’s degree in mechanical engineering, Chris followed his passion for bike racing to become director of marketing for Spinergy, a venture-funded manufacturer of carbon fiber bicycle wheels. In 2001, while living in San Francisco, he started First Person Software, which created and patented software that resides on USB drives and allows automatic personalization of any computer. The technology was purchased in 2004 by Migo, which still exists today. Chris also has founded Dovetail TV, an Internet-based distributor of high quality independent films; and Face It (now Appsorama), a Facebook application company. He has even tackled product management for Sling Media, ScanCafe and other startups.
When he’s not launching companies, he’s launching planes; Chris has his pilot’s license and has logged more than 300 hours of flight time. He also enjoys road and mountain biking in Marin County, California, where he lives with his wife and daughters.
After stints in advertising, social media and product development, Laura made her way to Austin, TX where she became enamored with tech, software development and breakfast tacos. About 5 years ago, she discovered and fell in love with testing and optimization. Since then, she has helped optimize everything from small furniture sites like BluDot to large eCommerce sites like Tory Burch, adidas, Keurig and Patagonia. She even spent some time in Brooklyn as the Optimization Lead for Hillary Clinton's campaign.
When not overusing the party parrot emoji on Slack or enjoying YMCA fitness classes, Laura enjoys traveling, spending time in the outdoors, watching football, tracking packages and any drink in a mason jar. She loves meeting interesting people, so feel free to introduce yourself to her on Twitter @STLStude.
Hauling bales of hay is not how someone usually describes their foray into an entrepreneurial life, but that is exactly how Brian cut his small business teeth in high school. Continuing his entrepreneurial education in college he started a landscape construction business with two classmates that lasted an entire three months.
Swinging from one extreme to the other, Brian began an apprenticeship in the jewelry trade in the late 90’s. This led to a great mentor who taught him about the relationships of business and many of the principles he operates by today. While buying and selling diamonds Brian designed and implemented an open-to-buy system that increased inventory turnover by 50%, bringing the company’s turnover rate to double the industry average.
In 2003 he left one of the largest privately held, independent jewelry stores in the country to start a luxury watch repair website. After a year making some fantastic mistakes he joined Rockbridge Seminary to launch the first fully online seminary. Brian led the seminary in marketing, technology and finance as the VP of Operations for over eight years. In July of 2013 the seminary successfully became the first fully online seminary to be accredited.
Brian enjoys the endless summer where he lives in West Palm Beach, Florida, with his family.
Ann thrives on the challenge of improving online experiences to help companies grow. Her work experience includes early-stage product management and digital marketing roles at companies including Stella & Dot, Levi Strauss & Co., and WeddingChannel.com.
Ann lives in San Francisco, and she enjoys typical San Franciscan activities such as practicing hot yoga, drinking really good coffee, and watching unicorns.
Eddie first started showing an interest in Marketing after joining an early-stage Saas business as the Director of Customer Experience. It was during this time that he began to really understand how a user's experience could really make an impact on a company's marketing efforts. The venture was a member of the 500 Startups accelerator program based in Silicon Valley, and was later acquired in Spring 2015.
When Eddie isn't working alongside his clients, he enjoys strumming his guitar and frequently performs around his current home in Austin, TX.
Eddie holds an MBA from Belmont University in Nashville, TN.
As far as he can remember, Jerome has always had a burning curiosity to figure out how things work. Naturally, he entered the field of engineering to satiate this curiosity and graduated from Georgia Tech with a degree in Biomedical Engineering. Soon after he co-founded an education technology startup that provides specialized tools for reading teachers.
More recently, Jerome has been developing an interest in the psychology behind the user experience and ultimately, the buying experience of products. He joined CROmetrics for this reason, helping the engineering team with implementation and product management.
Jerome is based out of Austin, Texas. He enjoys traveling and exploring new hobbies that he might or might not be terrible at.
Brian David Hall is a PM and sometime engineer at CROmetrics, which means he spends his days writing tests. And testing tests. It's so meta.
His main interests are education (making sure that knowledge flows freely throughout the organization) and tooling (making sure that nobody suffers from click-and-drag fatigue). He's also the team champion of "bargain basement usability testing," the One Weird Trick that leads to tons of actionable insight on website user experience.
When he's not writing tests, or documenting processes, or buying a latte for a stranger in exchange for a five minute informal user test of your website, he's probably evangelizing about the command line -- it's not just for neckbeards anymore! -- or training his dog to do run up and down teeter totters. He holds a Master's in Information and Computer Science from the University of Hawai'i and resides in Hilo, Hawai'i, making him the remotest of the remote here at CROmetrics.
David is another one of our developers turned pm's and he spends his days working with the talented CROmetrics team to make sure all their technical needs are met. He is truly a problem solving junkie, and CROmetrics offers him his daily fix.
David’s previous experience includes technical and product roles at various stage startups, where he excelled in automation and mobile UI.
When he’s not handling business, David can be found surfing and joking with friends.
He hails from San Diego and parts unknown.
Scott has worked as UX Designer/Researcher in advertising, ecommerce and software for over 10 years. A few of his past clients include; Microsoft, Nintendo, T-Mobile, Sprint, Aisle iQ and Paula's Choice Skincare. 6 years ago, he began AB testing and optimization. Scott's experience in design, user testing and heuristic evaluation adds depth to his understanding of conversion rate optimization.
Scott also enjoys playing music, wood/metal sculpture and getting his hands pummeled with DIY projects at home.
Aaron started cultivating his product management skills during the founding of Mountain Labs, a healthcare information management company. While leading their marketing efforts, he managed multiple user analytics platforms, oversaw hundreds of user interviews, implemented thousands of website iterations, and managed the company's presence across five different marketing channels. After the company's closing in 2016, Aaron was well prepared to contribute to the testing and optimization culture at CROmetrics.
Though he was born and raised in Michigan, Aaron hasn't let that stop him from exploring the world. He has lived in six different states, and has traveled to over thirty countries. In his evenings and off days, Aaron can be found in the kitchen, on a mountain, or on a motorcycle.
After spending the early part of her career building large-scale operational programs for Starbucks retail stores, Erika moved her passion for optimizing customer experiences into software product management for online retail and eCommerce, including stints building online experiences for Amazon, AT&T, B2B eCommerce platforms and startups in her community. Erika credits the five years at Amazon as the most impactful in her career, where she spent two years diving deep leading the company-wide Customer Experience Bar Raising program, and three years using data to reinvent the online post-purchase experience into a revenue-driving, contact-reducing behemoth.
After spending her whole adult life fighting traffic and grey skies in Seattle, Erika relocated to Bend, OR with her husband and two terribly-behaved dogs. When she's not yelling at her dogs for howling at the daily visit from the UPS truck, she’s outside running trails, climbing big mountains, cross-country skiing, mountain biking and drinking amazing local beers with her friends. She is also passionate about animal welfare and volunteers as a board member with the local Humane Society, who coaches her that training is a critical component to dog ownership.
Viv went to film school In Southern California, but sometime before graduating (in the middle of the writer’s strike) she decided she wanted to work in an industry with a little more stability. Viv landed a job at Sony and during her tenure there launched the PlayStation Network, expanded it to Europe, Japan and Australia, and developed Sony’s Dynamic theme program. After Sony, Viv took her talents to Netflix. There she played an integral part in the launch of the Darwin UI and spearheaded a program that would later become a personalized artwork algorithm. After Netflix, Viv relocated her life to Chicago IL so she could help grow the Creative Marketing team at Trunk Club. Viv lead clients and teammates in developing strategic creative solutions to help meet business objectives. During her time there she helped launch a women’s service, overhauled the Trunk Club website and brought countless marketing initiatives to life via project managing the in house creative team.
Viv spends her time in Chicago with her two bulldog roommates. She enjoys playing and watching soccer and is an avid participant in competitive dodgeball. She bleeds blue for the Los Angeles Dodgers, and hopes to watch them play at every Major League Baseball Stadium before she dies.
Tom Fuertes is the CTO of CROmetrics where he specializes in elegant solutions to complex problems, data-driven experimentation and analytics, and crafting new connections between client optimization and company success.
Tom graduated from the University of Texas in 2008 with a degree in Management Information Systems. He founded a successful start up while in college and followed his life-long passion for numbers into a time as a professional poker player, which directly influenced his skills in conversion optimization. Since then, Tom has been a freelance developer and analyst in Austin for companies such as iRentToOwn.com, Home Away, SeniorAdvisor.com, and Bazaarvoice.
Tom was recently recognized for his innovative solutions to management and workflow issues with a large group of developers. When not using experimental analytics to change the world for the better, Tom enjoys running, climbing on rocks, fly-fishing, and froyo.
Eric has a BA and 10 years’ experience in graphic and web design and development. He lives in Dayton, Ohio with his wife and two children.
With a varied design background including print, web, and even illustration work, Alex loves the process of iteration. As a designer at CROmetrics, he thrives on helping make user interactions easier and more pleasurable to use.
When he’s not pushing pixels, Alex enjoys coffee, tacos, and other Austin-y things. He does not, however, wear skinny jeans or ride a fixie.
Matthew has been writing code in one form or another since his early adolescence. What started as a hobby grew into a career as he now spends his days doing front-end development.
He finds great enjoyment in the particular challenges found in A/B test implementation, preferring the 'front-end hacking' work to standard front-end web development.
Loves a good laugh and can often be found chasing :derp: emojis around CROMetrics slack channels.
Andrew grew up in Hilo, Hawaii since the age of one. He graduated from the University of Hawaii at Hilo with a Bachelors degree in Computer Science. He has since worked as a freelance web developer for local companies, as well as a company based in San Diego, which then developed the Careers website for The Home Depot.
He enjoys talking about new technology, exchanging insights, sharing wild ideas, and working out clever solutions to complex problems. He likes being a teacher whenever the opportunity presents itself, and likes to see others succeed.
When he is not writing code, he enjoys table tennis, skating, playing guitar, and video games. He also volunteers his time to coach table tennis to the kids at the Boys & Girls Club of the Big Island, and is a volunteer board member of the East Hawaii Cultural Center.
Chase comes to CROmetrics with a background in front end development/design. He grew up in rural western Illinois and picked up web development through a variety of side projects in college.
Chase has spent the last few years freelancing, working at a Chicago marketing agency, and running a web design/development studio with his wife. He’s currently located in Macomb, IL where he spends his free time playing basketball, running, and preparing for a baby in Spring 2017.
Jared grew up with computers as a kid and developed a love for technology early on. What started with DOS and floppy disks, led to a programming class in high school, turned into a website on Geocities and CSS hacks on MySpace, resulting in a web design class at UT, and culminating in freelancing as a web developer. Now Jared is excited to apply his background to problem solving for A/B testing and get some quality time with the command line again.
Jared currently lives in Austin, Texas and in his free time likes to hop on a bike, go for a run, or sail at the lake. He's been trying to learn Spanish for mucho tiempo and is always thinking about his next travel destination.