Archive
04 Sep Seeing Around Corners: Why We Brought Forecasting to ImpactLens
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]When we first launched ImpactLens predictive modeling back in February, the goal was simple: help teams cut through the noise and prioritize experiments with the best chance of driving impact. Most tests don’t move the needle, but...
15 May What Went Down at Google’s Lead Gen Innovation Lab (Besides Almost Getting Kicked Out)
In May 2025, Google hosted a Lead Gen Innovation Lab in Atlanta. 250 marketers from across the country braved gridlocked Atlanta traffic for a chance...
24 Apr Swift, Strategic, and Donor-First
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css="" uncode_shortcode_id="101097"] The Case for Rapid Response Optimization When a funding freeze hits or a major grant falls through, nonprofit leaders don’t have the luxury of waiting it out. They’re expected to do more with less, inspire urgency without...
31 Mar April Fools! We Can’t Read Minds – But We Can Read Data Trends
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css="" uncode_shortcode_id="194513"]Gotcha! While we can't actually read your thoughts (yet!), we can predict outcomes and prescribe the most effective course of action for future experiments. Pretty cool, right? Meet ImpactLens - our super-smart predictive AI tool that’s here...
12 Nov Your Guide to Maximizing Your End-of-Year Budget and Planning for 2025
Posted at 14:29h
in A/B Testing Ideas, Customer Journey Analysis, Personalization, Strategy
0 Comments
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Ah, Q4. That time of year when marketing leaders face a familiar scenario of using up that budget and demonstrating measurable impact before the clock strikes midnight. To help you make the most of your time and budget,...
28 Apr Digital Marketing
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Digital Marketing refers to all marketing efforts carried out through digital channels such as websites, social media, email, and search engines to connect with current and potential customers.[/vc_column_text][/vc_column][/vc_row]...
28 Apr Variance
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]A measure of the dispersion or spread of a set of data points around the mean or average, indicating the extent of variability or diversity within the dataset, with higher variance values indicating greater variability.[/vc_column_text][/vc_column][/vc_row]...