Building a Flexible Analytics Partnership to Scale Tracking Across Products

CLIENT

Mint Mobile

SERVICE

Analytics, Integrated Marketing

INDUSTRY

Ecommerce / Retail, Technology

Scalable Framework

Reduced Bottlenecks

Expanded Partnership

Trusted Partner

Background

Mint Mobile, a U.S.-based prepaid mobile provider, partnered with Cro Metrics to accelerate on-site experimentation and analytics. Earlier this year, they wanted to scale their analytics capabilities because their internal team faced bandwidth constraints, slowing implementation and inconsistent data. With their analytics partner, Amplitude, Mint Mobile needed help with maximizing the platform’s capabilities. They also needed a flexible partner who could adapt to shifting internal resources, providing hands-on execution when needed and stepping into a leadership role during transitions in their analytics team.

Challenge

Limited Bandwidth, Manual Tracking, & Difficulty Scaling

Mint Mobile wanted to scale its analytics capabilities but faced two main obstacles: limited internal bandwidth leading to an underutilized Amplitude setup that made it difficult to maintain reliable data. Frequent changes in analytics leadership created additional challenges, requiring a partner who could flex between tactical execution and strategic guidance to keep progress moving.

Solution

Create a Scalable Analytics Framework with Ongoing Team Support

Cro Metrics embedded directly with Mint Mobile’s team to provide flexible, hands-on support through audits, QA, and documentation. As an Amplitude partner, we led a full tracking redesign within the platform to set up for scalability and reduce maintenance while supporting new analytics leaders with validation and enablement. This solution ensured data reliability, smooth transitions, and scalable analytics across multiple product lines.

Client Testimonial

“We can always come with a problem and Cro [Metrics] can deliver on, build, and design…It’s great working with you all.” - Keith Wood, former Senior Director, Digital Experience, Mint Mobile

Methodology

Implement a Fully-Integrated, Multi-phased Aapproach to Build Momentum.

Our engagement with Mint Mobile began earlier this year, expanding upon a previous Conversion Rate Optimization (CRO) collaboration. The initial focus was on auditing and maintaining Amplitude instrumentation across Mint’s mobile app and website, addressing resource constraints and manual processes that limited scalability.

Phase 1 – Staff Augmentation & Audit

We embedded with Mint’s analytics team to handle day-to-day QA, documentation, and event validation, ensuring data accuracy and consistent governance. Early on, our team supported the internal Director of Technical Data (DTD), providing hands-on execution aligned to her direction.

Phase 2 – Leadership During Transition

When internal leadership shifted, Cro Metrics took on a more strategic role—leading a comprehensive audit of Amplitude tracking, streamlining maintenance, and developing a scalable schema that extended to Ultra Mobile and Mint Home Internet.

Phase 3 – Enablement & Support

As new leadership came on board, our role returned to an embedded support model. We validated tracking plans, provided feedback, and ensured seamless knowledge transfer to maintain continuity and minimize disruption.

This adaptable structure allowed Mint Mobile to maintain momentum, reduce bottlenecks, and ensure consistent, reliable data governance despite internal transitions.

Results

A Scalable Analytics Framework with Lower Maintenance & Better Reliability

Cro Metrics enabled Mint Mobile to establish a scalable analytics framework that reduced maintenance complexity, improved data reliability, and supported multiple brands. Our ability to shift between execution and leadership roles ensured continuity through internal transitions and built a long-term, trusted partnership.

Scalable Framework: Delivered an effective Amplitude tracking setup that was easier to maintain and extend across Mint Mobile’s product portfolio.
Reduced Bottlenecks: Removed error-prone manual processes, improving speed and confidence in data-driven decisions.
Expanded Partnership: Engagement grew from a short-term project into a long-term quarterly partnership.
Trusted Partner: Mint leaned on Cro Metrics both as an extra set of hands and as a strategic advisor when leadership gaps appeared.