Strategy

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08 May

Posted at 07:27h in Case Study, Conversion Optimization, Marketing, Strategy, Website Redesign by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]In an effort to boost website conversion rates, many brands may be overlooking a powerful strategy: harnessing the power of visual social proof. In today’s fiercely competitive digital market, enhancing the persuasiveness of your online presence can...

08 May

Posted at 06:47h in Conversion Optimization, Culture, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Most companies implement experimentation in some way, but the most successful ones make it a core part of their team structures. Amazon, Meta, the biggest brands in the world all dedicate and specialize their teams to optimize...

17 Apr

Posted at 11:36h in ecommerce, Lifecycle, Marketing, Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]While e-commerce giants often dominate discussions on digital marketing strategies, we've witnessed those same giants leave dollars on the table by leaning away and reducing budgets from one tried-and-tested channel. What are nonprofits doing differently? They are...

16 Apr

Posted at 19:04h in Lifecycle, Marketing, Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]In the ever-evolving digital marketing landscape, the allure of the "new" often captivates our attention. Whether it's the latest social media platform, innovative marketing tool, or emerging tactic, the quest for what's novel can sometimes overshadow the...

26 Mar

Posted at 16:58h in A/B Testing Ideas, Case Study, Conversion Optimization, ecommerce, Lifecycle, Marketing, Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Something I love about how we operate at Cro Metrics is that our structure allows us to derive learnings and insights into human behavior and apply those learnings across a wide range of industries we work with....

14 Mar

Posted at 08:08h in ecommerce, Marketing, Paid Media, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]April 24 is fast approaching, and Meta isn’t fooling around. Brands using the Meta “Shop” functionality must enable Checkout with Facebook and Instagram - essentially Meta’s in-app checkout feature - by April 24 or you will lose your...

25 Feb

Posted at 19:13h in Analytics, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Analytics is undergoing a transformation, particularly with the shift away from third party cookie-based tracking. Predictions: Emphasis on first-party data and cookieless tracking solutions. Attribution models of the early 2020s inch closer to obsolescence. Greater focus on measuring...

25 Feb

Posted at 19:03h in A/B Testing Ideas, Conversion Optimization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]As we step into 2024, the marketing landscape for D2C subscription and memberships continues to evolve rapidly. It’s time to examine the top predictions, what they mean for marketers, and how to stay ahead in this ever-changing...

12 Feb

Posted at 15:53h in Lifecycle, Marketing, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]In an ever-more-digitized world where email continues to reign supreme as the primary mode of communication across personal and professional spheres, ensuring that your emails are fully accessible has become more than just a checkbox—it's a commitment...

06 Feb

Posted at 07:35h in A/B Testing Ideas, Conversion Optimization, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Businesses that experiment are the businesses that win. Companies that make experimentation their strategic advantage continue to outpace competitors who are relying on opinions and gut feelings instead of tried-and-true results. After over a decade of helping...