Author: Dave Albert

Home > Articles posted by Dave Albert (Page 3)

29 Apr

Posted at 09:46h in Case Study, ecommerce, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Steven Schuler, Director of Optimizely Product Marketing recently sat down with Miles Liedtke, Brand Engagement at Clorox to discuss Clorox's experimentation program. Learn how Clorox, in partnership with Cro Metrics and Optimizely, increases customer conversions, sales, and...

09 Mar

Posted at 08:18h in Conversion Optimization, Marketing by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]As fears of COVID-19 and economic uncertainty abound, you may be looking closely at your marketing budget and how to achieve more with less. Simply reducing marketing spend can lead to a vicious circle. This may lead to...

28 Aug

Posted at 17:36h in Culture by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]At Cro Metrics, everyone we hire goes through our Paid Interview (or "PI" for short) process. Hiring for, and accepting a position is a major decision for both sides. It’s a terrible feeling to accept a job...

14 Aug

Posted at 14:07h in Case Study, Conversion Optimization by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Each month, we publish a high-level overview of the success achieved and the learnings garnered from our client experimentation programs. Insights from across dozens of programs and myriad industries fuel our efforts to design better, more strategic...