Author: Dave Albert

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24 Feb

Posted at 16:24h in AI Strategy, Case Study, Generative AI, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]About 7 years ago, we were running Cro Metrics on Airtable and spreadsheets. With my product background, I spun up a proof-of-concept to replace our disjointed systems and showed it to our CEO. He also has a...

26 Nov

Posted at 08:15h in Uncategorized by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]At Cro Metrics, we believe the real power of experimentation lives in what you discover about your customers. Those insights are what drive growth. We just made accessing all of that knowledge a lot easier. Meet Ask Iris Ask Iris...

04 Sep

Posted at 07:09h in Analytics, Conversion Optimization, Customer Journey Analysis, Iris by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]When we first launched ImpactLens predictive modeling back in February, the goal was simple: help teams cut through the noise and prioritize experiments with the best chance of driving impact. Most tests don’t move the needle, but...

12 Aug

Posted at 08:58h in A/B Testing Ideas, AEO, Conversion Optimization, Generative AI, GEO, SEO, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Search Engine Optimization (SEO) is not going away but it is expanding into new territories. The map is bigger now, the routes are changing, and there are more ways than ever to reach your destination. What used to...

10 Apr

Posted at 15:24h in Analytics, Conversion Optimization, Iris, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]At Cro Metrics, we talk about this with clients all the time: “If the A/B test win was statistically significant, how can we be sure the performance will hold?” Fair question. And it gets to the heart of...

03 Mar

Posted at 12:56h in Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Consumers Don’t Just Want Personalization, They Demand It. And you’re missing out on explosive business growth by not giving it to them. Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts. (McKinsey,...

13 Feb

Posted at 13:39h in A/B Testing Ideas, Analytics, Conversion Optimization, Iris, Personalization, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]There’s nothing more humbling when you run an A/B test, supremely confident you know the outcome, only to be shocked when it loses. It’s why we say, “It’s why you test.” I’ve often said if we could predict winners,...

13 Aug

Posted at 19:23h in Conversion Optimization, Culture, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]After working in Conversion Rate Optimization for nearly seven years and digital marketing for over twenty (yikes, I’m old), one thing has become obvious—enduring success is wholly dependent on building a Center of Excellence around your experimentation...