Author: Dave Albert

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01 Jul

Posted at 12:30h in AI Strategy, Customer Behavior, Generative AI, Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] The Compounding Growth Stack: Part II Meta and Google now run most of the mechanics of paid ads: bidding, targeting, placement, and an increasing share of the creative. The middle of the job is moving inside a box...

04 Jun

Posted at 04:34h in AI Strategy, Customer Behavior, Customer Journey Analysis, Generative AI, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Why Your Marketing AI Spend Isn't Paying Off — And How To Fix It Most companies are spending more on AI than they did a year ago, and most can't point to what they got for it. The...

21 Apr

Posted at 13:06h in Uncategorized by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Go Ask Iris is a series from Cro Metrics that puts our AI strategy tool to work. Ask Iris has been trained on thousands of A/B tests, multivariate experiments, and personalization campaigns. Every day, our strategists use it...

13 Apr

Posted at 00:47h in A/B Testing Ideas, Case Study, ecommerce, Iris, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Go Ask Iris is a series from Cro Metrics that puts our AI strategy tool to work. Ask Iris has been trained on thousands of A/B tests, multivariate experiments, and personalization campaigns. Every day, our strategists use it...

24 Feb

Posted at 16:24h in AI Strategy, Case Study, Generative AI, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]About 7 years ago, we were running Cro Metrics on Airtable and spreadsheets. With my product background, I spun up a proof-of-concept to replace our disjointed systems and showed it to our CEO. He also has a...

26 Nov

Posted at 08:15h in Uncategorized by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]At Cro Metrics, we believe the real power of experimentation lives in what you discover about your customers. Those insights are what drive growth. We just made accessing all of that knowledge a lot easier. Meet Ask Iris Ask Iris...

04 Sep

Posted at 07:09h in Analytics, Conversion Optimization, Customer Journey Analysis, Iris by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]When we first launched ImpactLens predictive modeling back in February, the goal was simple: help teams cut through the noise and prioritize experiments with the best chance of driving impact. Most tests don’t move the needle, but...

12 Aug

Posted at 08:58h in A/B Testing Ideas, AEO, Conversion Optimization, Generative AI, GEO, SEO, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Search Engine Optimization (SEO) is not going away but it is expanding into new territories. The map is bigger now, the routes are changing, and there are more ways than ever to reach your destination. What used to...