Author: Dave Albert

Home > Articles posted by Dave Albert (Page 2)

01 Jul

Posted at 11:48h in Iris, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]AI is creating unprecedented capabilities for data analysis, customer insights, and campaign automation. Imagine being able to ask complex questions about your data and receive actionable insights within seconds, or having your marketing platform automatically generate personalized...

25 Feb

Posted at 19:13h in Analytics, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Analytics is undergoing a transformation, particularly with the shift away from third party cookie-based tracking. Predictions: Emphasis on first-party data and cookieless tracking solutions. Attribution models of the early 2020s inch closer to obsolescence. Greater focus on measuring...

15 Nov

Posted at 10:27h in ecommerce, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] When it comes to your “source of truth” for understanding the efficacy of your paid media investment, what do you trust? The ad platforms? Google Analytics? Shopify or whatever your transaction platform is? Attribution has long been a third-rail topic. Some paid media...

02 Oct

Posted at 06:31h in A/B Testing Ideas, Conversion Optimization, Strategy, Website Redesign by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Recently, we received a call from a company that redesigned its website and almost immediately experienced a 30% drop in conversions. Scrambling, they rolled back some of the changes to stop the hemorrhaging with limited success. But the...

18 Nov

Posted at 07:23h in Conversion Optimization by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] You’ve likely heard of many businesses such as Amazon and Facebook that have reached success from their internal digital experimentation programs. And although you know an experimentation program could be powerful for your business, it seems out...

28 Oct

Posted at 07:06h in Conversion Optimization by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] If you’ve run any kind of successful website test, whether it be a headline change or a redesign of page structure, you’ve seen the possibilities testing can offer for business growth. Testing doesn’t only produce incremental wins,...

07 Oct

Posted at 06:26h in Conversion Optimization by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]The goal of performing an A/B test is to get the statistically significant results required to make a sound, data-driven decision. Whether you’re testing a landing page, ad creative or something else, an accurate and useful test...

23 Sep

Posted at 05:53h in Conversion Optimization by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image qode_css_animation="" media="50179" media_width_percent="100"][vc_column_text css=""]Creativity: the ability or power to create.  In advertising, “creative” is the term used to describe elements of a marketing strategy that tell your brand’s story such as ad copy and images. Creative is unique,...