Strategy

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06 Feb

Posted at 07:35h in A/B Testing Ideas, Conversion Optimization, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Businesses that experiment are the businesses that win. Companies that make experimentation their strategic advantage continue to outpace competitors who are relying on opinions and gut feelings instead of tried-and-true results. After over a decade of helping...

18 Jan

Posted at 08:38h in ecommerce, Paid Media, Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]As digital advertisers and marketers focus on achieving growth in 2024, don’t forget to thoroughly evaluate your 2023 Black Friday and Cyber Monday (BFCM) performance. Missing the mark on these increasingly important annual shopping events can make...

10 Jan

Posted at 09:08h in A/B Testing Ideas, Marketing, Strategy, Website Redesign by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]In the ever-evolving web design landscape, companies constantly grapple with the dual forces of aesthetic and functional design. Site overhauls risk tilting too heavily toward one end of the spectrum, potentially alienating audiences and hindering conversion rates. Learning...

20 Dec

Posted at 06:07h in Marketing, Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Back in the ‘70s, a research team at Stanford offered 56 preschoolers a simple choice: Would you like one marshmallow now or two marshmallows later? In the years since this sugary dilemma was posed to those kids,...

15 Nov

Posted at 10:27h in ecommerce, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] When it comes to your “source of truth” for understanding the efficacy of your paid media investment, what do you trust? The ad platforms? Google Analytics? Shopify or whatever your transaction platform is? Attribution has long been a third-rail topic. Some paid media...

08 Nov

Posted at 07:23h in Lifecycle, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]With Black Friday and Cyber Monday just around the corner, there is no better time to talk about how critical email and SMS marketing are to sustaining revenue year-round. We consistently see that this power duo, if...

19 Oct

Posted at 11:06h in A/B Testing Ideas, Conversion Optimization, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]One of our clients in the travel industry—a leading resort brand management, travel and hospitality group—has added over $4 million in annualized profit to their projected bottom line this year simply by using experimentation.  Another has increased conversion...

02 Oct

Posted at 06:31h in A/B Testing Ideas, Conversion Optimization, Strategy, Website Redesign by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Recently, we received a call from a company that redesigned its website and almost immediately experienced a 30% drop in conversions. Scrambling, they rolled back some of the changes to stop the hemorrhaging with limited success. But the...

19 Sep

Posted at 04:59h in A/B Testing Ideas, Conversion Optimization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]We've reached a saturation point with subscription services, 96% of US consumers have at least one subscription* for everything from streaming to meal kits to fashion boxes. Even as the overall subscription service market grows, customers say...

24 Aug

Posted at 10:43h in Paid Media, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Over the past several years, Google and Meta, the dominant online ad platforms, have invested heavily in using AI to make advertising more effective—and when embraced, we’ve seen these investments help advertisers succeed. However, driving strong performance...