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15 Nov

Posted at 10:27h in ecommerce, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] When it comes to your “source of truth” for understanding the efficacy of your paid media investment, what do you trust? The ad platforms? Google Analytics? Shopify or whatever your transaction platform is? Attribution has long been a third-rail topic. Some paid media...

08 Nov

Posted at 07:23h in Lifecycle, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]With Black Friday and Cyber Monday just around the corner, there is no better time to talk about how critical email and SMS marketing are to sustaining revenue year-round. We consistently see that this power duo, if...

19 Oct

Posted at 11:06h in A/B Testing Ideas, Conversion Optimization, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]One of our clients in the travel industry—a leading resort brand management, travel and hospitality group—has added over $4 million in annualized profit to their projected bottom line this year simply by using experimentation.  Another has increased conversion...

02 Oct

Posted at 06:31h in A/B Testing Ideas, Conversion Optimization, Strategy, Website Redesign by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Recently, we received a call from a company that redesigned its website and almost immediately experienced a 30% drop in conversions. Scrambling, they rolled back some of the changes to stop the hemorrhaging with limited success. But the...

19 Sep

Posted at 04:59h in A/B Testing Ideas, Conversion Optimization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]We've reached a saturation point with subscription services, 96% of US consumers have at least one subscription* for everything from streaming to meal kits to fashion boxes. Even as the overall subscription service market grows, customers say...

24 Aug

Posted at 10:43h in Paid Media, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Over the past several years, Google and Meta, the dominant online ad platforms, have invested heavily in using AI to make advertising more effective—and when embraced, we’ve seen these investments help advertisers succeed. However, driving strong performance...

10 Jul

Posted at 05:08h in ecommerce, Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Do You Have a Landing Page Problem? The use of dedicated paid media landing pages (LPs)— pages separate from your primary website created for traffic from digital ads—is an age-old practice to move intent into purchase. They’ve been...

21 Jun

Posted at 06:02h in ecommerce, Marketing, Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Google recently introduced innovative new features for Performance Max, some of which are already available and others that are coming soon. I joined a Google Partner event introducing these new features and will detail how you can...

27 Jul

Posted at 08:17h in Conversion Optimization, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0" el_class="vc-post-top-space"][vc_column][vc_single_image image="54768" img_size="full" css="" qode_css_animation="" media="50063" media_width_percent="100"][vc_column_text css=""]Is your organization considering a website redesign that has got you nervous? It's understandable. We're nervous for you as well. Did you know that Hubspot found that...

29 Apr

Posted at 09:46h in Case Study, ecommerce, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Steven Schuler, Director of Optimizely Product Marketing recently sat down with Miles Liedtke, Brand Engagement at Clorox to discuss Clorox's experimentation program. Learn how Clorox, in partnership with Cro Metrics and Optimizely, increases customer conversions, sales, and...