Strategy

Looking to hire a Growth Hacker? We created a job description we’ve used to help others hire this position. You’re welcome to use it as-is or alter it to your company’s needs to hire your very own Growth Hacker or build a team....

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]There seems to be increasing momentum for companies to be formed around Software as a Service delivered in a self-service manner. I think this is the future for the following reasons: More profits. With little or no sales...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]I get a lot of people that come to me looking for a CTO, or a developer, or someone to implement their idea.  I start asking about the subject area of the idea so that I can...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]There are many misconceptions about what "Growth Hacking" is about - there are job postings using the title Growth Hacker where they just want an SEO specialist or someone to manage a CPC campaign. In reality, it's...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]It recently came to my attention that Gilt is starting to offer full price items alongside their sale items.  This strikes me as the beginning of the end for Gilt, who built their brand on offering high...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]One quote I really like is "What gets measured, gets managed".  One of the things I've found which correlates with success is a simple daily management email going out to key stakeholders. It sounds like such a simple...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Since I’ve worked around startups a lot, people frequently come to me asking for advice about pursuing a startup idea they have.  Usually the advice request is centered around how to get started with building or implementing...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]I've noticed across several of the companies that I work with that there has been a corresponding slowdown in general activity, both in the number of small businesses signing up for new accounts and in the activity...