Strategy

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13 Feb

Posted at 13:39h in A/B Testing Ideas, Analytics, Conversion Optimization, Iris, Personalization, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]There’s nothing more humbling when you run an A/B test, supremely confident you know the outcome, only to be shocked when it loses. It’s why we say, “It’s why you test.” I’ve often said if we could predict winners,...

20 Jan

Posted at 13:57h in Conversion Optimization, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Accessibility is more than a buzzword—it’s a fundamental necessity for any brand that seeks to build genuine connections and foster inclusivity. For brands that want to serve all audiences, especially those who have been historically marginalized or...

12 Nov

Posted at 14:29h in A/B Testing Ideas, Customer Journey Analysis, Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Ah, Q4. That time of year when marketing leaders face a familiar scenario of using up that budget and demonstrating measurable impact before the clock strikes midnight. To help you make the most of your time and budget,...

22 Oct

Posted at 08:53h in A/B Testing Ideas, Case Study, Conversion Optimization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Spoiler: It’s more about context than content With over 20 million users browsing travel sites daily, the competition for bookings is fierce. Many hospitality and travel brands focus on creating visually appealing, easy-to-navigate websites, but the real differentiator...

16 Sep

Posted at 14:43h in Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]I’ve been in Digital Marketing for 13 years, and I’ve never learned as much as quickly as I have over the last few months. But Travis, why?? What’s been going on? Well, during this time, thanks to...

13 Aug

Posted at 19:23h in Conversion Optimization, Culture, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]After working in Conversion Rate Optimization for nearly seven years and digital marketing for over twenty (yikes, I’m old), one thing has become obvious—enduring success is wholly dependent on building a Center of Excellence around your experimentation...

08 Aug

Posted at 14:30h in Case Study, Conversion Optimization, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Price transparency has been making headlines as more momentum builds for the Hotel Fees Transparency Act. This bill requires short-term lodging brands to include mandatory fees in their advertised prices. While this might make some businesses nervous,...

07 Aug

Posted at 14:36h in Analytics, Customer Journey Analysis, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]An in-depth Customer Journey Analysis has the power to refine your marketing strategies, accelerate growth, and completely transform your business. But a simple Google search will show you that doing these analyses comprehensively and accurately is anything...

11 Jul

Posted at 08:40h in Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Welcome to Cro Metrics' Paid Media Pulse, our series dedicated to bringing you the latest and most relevant insights in the world of paid media. Each month, our expert paid media team curates key trends and articles,...

01 Jul

Posted at 11:48h in Iris, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]AI is creating unprecedented capabilities for data analysis, customer insights, and campaign automation. Imagine being able to ask complex questions about your data and receive actionable insights within seconds, or having your marketing platform automatically generate personalized...