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07 May

Posted at 11:30h in Marketing by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Sean Ellis's CatchFree recently released a product called MustHaveScore.com. It's a "concierge MVP" at this point, but I've been using it with all of my consulting clients and have had amazing success.  The reason it's successful is...

23 Mar

Posted at 10:54h in Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]It recently came to my attention that Gilt is starting to offer full price items alongside their sale items.  This strikes me as the beginning of the end for Gilt, who built their brand on offering high...

21 Mar

Posted at 04:12h in Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]One quote I really like is "What gets measured, gets managed".  One of the things I've found which correlates with success is a simple daily management email going out to key stakeholders. It sounds like such a simple...