PLATFORM BEHIND OUR PARTNERSHIPS
Existing platforms didn’t help us deliver better work for clients, so we built one that does. Iris centralizes your program data, powers AI-driven insights, and makes our partnership and your growth more efficient.
OUR SERVICES AT A GLANCE
What Iris Does for Our Partnership
Iris isn’t static software. We invest in new features, refine AI models, and build tools that make every service we deliver more effective. The platform gets better, which means our partnership gets better and your results compound.
Iris Platform
The unified system where your complete optimization program lives. Analytics, test results, creative archives, roadmaps, performance dashboards, and strategic documentation—all connected in one place so insights compound and nothing gets lost across spreadsheets or forgotten in folders.
ImpactLens™
Predictive scoring that estimates which test ideas are most likely to win before we build them. Using nearly two decades of optimization data, proprietary AI, and your customer patterns, ImpactLens turns hypotheses into projected impact so we prioritize what will actually move your KPIs.
Ask Iris
Conversational AI that turns your program into a dialogue. Pull executive summaries, surface growth opportunities, analyze customer behavior, or get answers about campaign performance in seconds without digging through dashboards or waiting for reports.
Iris Analytics
Advanced analytics capabilities including custom attribution modeling, funnel analysis, audience segmentation, and performance tracking tailored to your business. Available as an add-on for paid media and analytics-heavy partnerships or as a standalone scope for teams needing deeper measurement infrastructure.
OUR CLIENTS ARE
100%
ROI positive within the first year of partnership
10X
ROI average for integrated growth clients
$1B+
in client growth delivered
2X
industry average win rate on experiments
TOOLS CHANGE. OUR EXPERTISE DOESN’T.
Built to Work Across Every Stack
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Schedule a 30-Minute Strategy Consultation.
OUR APPROACH
Why Global Marketing Leaders Choose Cro Metrics
We’re here to help marketing teams evolve as fast as the industry is changing. Teams choose us for our experimentation rigor and stay for how we partner: putting clients first, challenging the status quo thoughtfully, and driving real business impact.
Business Impact Partnership
Marketing teams face intense pressure to prove constant. We don't dress up attribution models or inflate ROI figures to make the numbers look good. Instead, we connect our optimization work directly to the business outcomes that matter to you. From customer lifetime value, acquisition costs, revenue per visitor to bottom-line growth. Our work together ties marketing performance to business drivers, so when you report results, you're speaking the language of business impact.
Human + AI Optimization
Customers don't experience your brand in silos so we don’t work that way. We optimize across the full connected consumer journey because that's how people actually engage with brands. From the moment someone discovers you in a search result or ChatGPT response to when they convert, return, and recommend you, we're tracking, testing and improving every interaction.
Experimentation as an Operating Principle
For nearly two decades, we've approached every client program through one lens: continuous validation. Build, test, learn, optimize, and scale what works. Experimentation isn't a single service we offer or a phase in our process. It's how we operate. Every strategic and tactical recommendation is backed by statistical rigor and insights from over 35,000 experiments across industries.
Deep Partnerships
From the start of our partnership, we immerse ourselves in our clients' business: how your customers think, what constraints your teams are navigating and where the real opportunities hide. You're partnering with people who understand what's at stake, can absorb complexity quickly, and make recommendations rooted in genuine knowledge of your business. Not a vendor. A partner who cares about getting it right.
CASE STUDIES
Momentum Made Together.
Real outcomes backed by strategy, human innovation, and relentless optimization.
