High-Impact Website Redesign Drives 27% Conversion Lift

We approached the HackerOne redesign through a structured, phased methodology designed to balance bold design with measurable business outcomes. The engagement began with discovery and kickoff, including stakeholder interviews, internal focus groups, brand audits, and competitor benchmarking. These insights informed a strategy that prioritized user experience while integrating HackerOne’s refreshed brand identity across all pages.

The design and testing phase included data-driven UX, seamless brand integration, and scalable templates that allowed the site to evolve with future needs. Drupal 11 implementation followed, combined with SEO optimization, smooth integrations, rigorous testing, and content migration. Throughout the project, our team facilitated hands-on team training to ensure HackerOne could maintain the site long-term.

To ensure success, Cro Metrics employed post-launch validation through QA and ongoing testing. Our methodology emphasized component-based builds, enabling flexibility for future updates, and collaborative workflows, including daily syncs and real-time adjustments. By aligning content with user journeys, implementing modular layouts, and optimizing forms and landing pages, the redesign increased engagement, improved form completions, and reduced drop-off rates.