25 Feb 2024 Analytics Predictions: Beyond the Cookie
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Analytics is undergoing a transformation, particularly with the shift away from third party cookie-based tracking. Predictions: Emphasis on first-party data and cookieless tracking solutions. Attribution models of the early 2020s inch closer to obsolescence. Greater focus on measuring...