“It’s a numbers game.” You hear it in sports, you hear it in sales, and these days, you hear it a lot in social media. While these examples may indeed be run by the numbers, when it comes to optimizing your business, "it's a numbers game"...
"Show me the money!" In one form or another, this film declaration has become the de facto response to any new or unusual marketing gambit. CROmetrics does exactly that: shows you the money. Let me explain....
In the movie Wall Street, Gordon Gekko proclaims, “Greed is good”! While we don’t advocate avarice, we do help our clients become more profitable. So when you ask site visitors to take an action, such as signing up, purchasing, or moving one step further down...
Whether your business is couture apparel or digital marketing, nobody wants their "seams" showing. And nobody knows this better than Stella&Dot, which helps women entrepreneurs become independent stylists by selling fashion accessories. Just as beautifully styled clothing depends on the skill of the couturier,...
If growth hacking were a person, it might be Commander Data from Star Trek: The Next Generation. Okay, he was an android, (and a quantum leap more powerful than smart phones!) though he evolved considerably during the show's 7-year run, gaining emotion and even a...
In The Wizard of Oz, the people living in Oz have never actually seen the Wizard. Yet he affects everything about how the city is run. Minus the Wizard, Oz would be a colorless town, not a destination that transforms lives. Optimization is like Oz. It's...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Originally answered on Quora: I help companies with conversion rate optimization. One of my clients recently wanted to make most of their home page into a video that users had to watch prior to continuing. As a result,...
