Author: Dave Albert

Home > Articles posted by Dave Albert (Page 2)

10 Apr

Posted at 15:24h in Analytics, Conversion Optimization, Iris, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]At Cro Metrics, we talk about this with clients all the time: “If the A/B test win was statistically significant, how can we be sure the performance will hold?” Fair question. And it gets to the heart of...

03 Mar

Posted at 12:56h in Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Consumers Don’t Just Want Personalization, They Demand It. And you’re missing out on explosive business growth by not giving it to them. Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts. (McKinsey,...

13 Feb

Posted at 13:39h in A/B Testing Ideas, Analytics, Conversion Optimization, Iris, Personalization, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]There’s nothing more humbling when you run an A/B test, supremely confident you know the outcome, only to be shocked when it loses. It’s why we say, “It’s why you test.” I’ve often said if we could predict winners,...

13 Aug

Posted at 19:23h in Conversion Optimization, Culture, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]After working in Conversion Rate Optimization for nearly seven years and digital marketing for over twenty (yikes, I’m old), one thing has become obvious—enduring success is wholly dependent on building a Center of Excellence around your experimentation...

01 Jul

Posted at 11:48h in Iris, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]AI is creating unprecedented capabilities for data analysis, customer insights, and campaign automation. Imagine being able to ask complex questions about your data and receive actionable insights within seconds, or having your marketing platform automatically generate personalized...

25 Feb

Posted at 19:13h in Analytics, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Analytics is undergoing a transformation, particularly with the shift away from third party cookie-based tracking. Predictions: Emphasis on first-party data and cookieless tracking solutions. Attribution models of the early 2020s inch closer to obsolescence. Greater focus on measuring...

15 Nov

Posted at 10:27h in ecommerce, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] When it comes to your “source of truth” for understanding the efficacy of your paid media investment, what do you trust? The ad platforms? Google Analytics? Shopify or whatever your transaction platform is? Attribution has long been a third-rail topic. Some paid media...

02 Oct

Posted at 06:31h in A/B Testing Ideas, Conversion Optimization, Strategy, Website Redesign by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Recently, we received a call from a company that redesigned its website and almost immediately experienced a 30% drop in conversions. Scrambling, they rolled back some of the changes to stop the hemorrhaging with limited success. But the...