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Author: Dave Albert

April 10, 2025

Why “Winning” A/B Tests Still Deserve Scrutiny: How Cro Metrics Uses Causal Impact to Validate Results

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by Dave Albert

March 3, 2025

Personalization at Scale: Unlocking Potential, Overcoming Barriers, and Taking Action

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by Hannah Dudeck

February 13, 2025

Introducing ImpactLens: Revolutionizing Web Optimization with Predictive AI Modeling

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by Dave Albert

August 13, 2024

A Practical Guide to Building an Experimentation Center of Excellence

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by Dave Albert

July 1, 2024

Integrated AI is Taking Marketing to the Next Level: Here’s How You Can Take Advantage Right Now

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by Dave Albert

February 25, 2024

2024 Analytics Predictions: Beyond the Cookie

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by Dave Albert

November 15, 2023

Meta Claimed $20,000 In Sales. Shopify Said It Was $90.

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by Dave Albert

October 2, 2023

The Traditional Website Redesign Is Dead

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by Dave Albert

February 11, 2021

What You Need to Know About Experimentation, Site Performance & SEO

A common concern is how an optimization program may affect site load times and SEO. The good news is that experimentation, when done right, has minimal impact on both.

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by Dave Albert

December 9, 2020

The Optimization Process: Insights for Program Success

To take advantage of the benefits of conversion rate optimization within your organization, you must implement an experimentation program. To do so, you’ll need to develop and follow an optimization process.

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by Dave Albert

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