Author: Chris Neumann

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14 May

Posted at 18:45h in Culture, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]A ‘culture of experimentation’ may sound abstract - but its returns are very tangible. In the words of Mark Zuckerberg, we’re talking about fostering a culture "that encourages people to try things, test things, and fail." Cliches aside,...

02 Sep

Posted at 11:39h in A/B Testing Ideas by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image qode_css_animation="" media="50099" media_width_percent="100"][vc_column_text css=""]“Why is our new digital advertising campaign not impacting sales?” This is a question we’ve heard many times before, and it often has a simple answer: Your potential customers might be running into an unoptimized...

20 Aug

Posted at 06:42h in A/B Testing Ideas by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="54767" img_size="full" css="" qode_css_animation="" media="50083" media_width_percent="100"][vc_column_text css=""] How A/B Testing SaaS Products Increases Customer Lifetime Value (LTV) It’s no secret that the key to the health of your SaaS company is customer retention. Yet, retaining customers and increasing their...

27 Jul

Posted at 08:17h in Conversion Optimization, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0" el_class="vc-post-top-space"][vc_column][vc_single_image image="54768" img_size="full" css="" qode_css_animation="" media="50063" media_width_percent="100"][vc_column_text css=""]Is your organization considering a website redesign that has got you nervous? It's understandable. We're nervous for you as well. Did you know that Hubspot found that...

09 Mar

Posted at 11:04h in Culture by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Cro Metrics has operated as a fully-distributed team with employees throughout the U.S. since the company began. Over the years we’ve experimented with and optimized many aspects of remote work. With COVID-19 virus causing a rapid increase...

21 May

Posted at 15:11h in A/B Testing Ideas by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Anyone who has been deeply-ingrained working in the digital world, regardless of your profession or vertical, has seen some amazing innovation over the past decade. I know I certainly have. Perhaps chief amongst those has been the incredible...

09 May

Posted at 10:44h in Case Study by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Metromile is the leading provider of pay-per-mile auto insurance. The company is built on the premise that car insurance costs should be based on the usage of the vehicle. In a world where technology has the power...