ANALYTICS
Global brands trust our team to handle complex analytics: multi-touch attribution, data infrastructure, statistical analysis, and diagnosis that fix what’s broken. We deliver clarity, accuracy, and intelligence that high-performing marketing teams depend on.
OUR SERVICES AT A GLANCE
Your Analytics Partner Across Every Data Challenge.
Marketing technology is only as good as the data behind it. We provide attribution modeling, clean data architecture, custom analytics, and expert diagnosis so your insights are accurate, your decisions are confident, and your AI-powered tools actually work.
Multi-Touch Attribution
Understand which channels and campaigns actually drive conversions across the entire customer journey. We build customizable attribution models that incorporate click and view-based data, helping you allocate budget based on real performance, not last-click assumptions.
Data Infrastructure & Integration
Connect your marketing platforms, revenue systems, and customer data into one unified source of truth. We handle the technical complexity of integrations, API maintenance, and data governance so information flows cleanly and teams can trust what they see.
Custom Reporting & Dashboards
Tailored analytics that align with your business goals and KPIs. We build executive-level views for strategic decisions and granular analysis for tactical optimization—all in reporting that's actually usable, not buried in spreadsheets.
Funnel & Conversion Analysis
Go beyond drop-off rates to understand visitor behavior by audience segment. We identify friction points, uncover optimization opportunities, and surface insights that inform testing priorities and customer experience improvements.
Audience Segmentation & Activation
Turn customer data into actionable audience segments that improve targeting and lower acquisition costs. We build segments based on behavior and value, then push them to advertising platforms and marketing tools to optimize performance.
Analytics Strategy & Consultation
Dedicated analysts and strategists who diagnose data issues, recommend strategies, and help implement solutions. We ensure data quality, identify high-impact opportunities, and work alongside your team to turn analytics into measurable growth.
Marketing Services Powered by Iris™
Iris is our proprietary growth marketing platform that unifies your analytics, testing, creative, and roadmaps in one system—with AI-powered tools that predict test outcomes, prioritize high-impact opportunities, and surface insights instantly to make our services more effective and your results more predictable.
CONNECTED CONSUMER EXPERIENCES CREATE:
100%
ROI positive within the first year of partnership
10X
ROI average for integrated growth clients
$1B+
in client growth delivered
2X
industry average win rate on experiments
TOOLS CHANGE. OUR EXPERTISE DOESN’T.
Built to Work Across Every Stack
Schedule a Meeting
Schedule a 30-Minute Strategy Consultation.
OUR APPROACH
Why Global Marketing Leaders Choose Cro Metrics
We’re here to help marketing teams evolve as fast as the industry is changing. Teams choose us for our experimentation rigor and stay for how we partner: putting clients first, challenging the status quo thoughtfully, and driving real business impact.
Business Impact Partnership
Marketing teams face intense pressure to prove constant. We don't dress up attribution models or inflate ROI figures to make the numbers look good. Instead, we connect our optimization work directly to the business outcomes that matter to you. From customer lifetime value, acquisition costs, revenue per visitor to bottom-line growth. Our work together ties marketing performance to business drivers, so when you report results, you're speaking the language of business impact.
Human + AI Optimization
Customers don't experience your brand in silos so we don’t work that way. We optimize across the full connected consumer journey because that's how people actually engage with brands. From the moment someone discovers you in a search result or ChatGPT response to when they convert, return, and recommend you, we're tracking, testing and improving every interaction.
Experimentation as an Operating Principle
For nearly two decades, we've approached every client program through one lens: continuous validation. Build, test, learn, optimize, and scale what works. Experimentation isn't a single service we offer or a phase in our process. It's how we operate. Every strategic and tactical recommendation is backed by statistical rigor and insights from over 35,000 experiments across industries.
Deep Partnerships
From the start of our partnership, we immerse ourselves in our clients' business: how your customers think, what constraints your teams are navigating and where the real opportunities hide. You're partnering with people who understand what's at stake, can absorb complexity quickly, and make recommendations rooted in genuine knowledge of your business. Not a vendor. A partner who cares about getting it right.
CASE STUDIES
Momentum Made Together.
Real outcomes backed by strategy, human innovation, and relentless optimization.
