Kim comes to Cro Metrics after spending 8 years in marketing at a large promotional products distributor. There, she got comfortable managing branding efforts for several nationally recognized brands before switching gears into marketing project management on the corporate level. Kim discovered a curiosity for A/B testing and user behavior when she took on the design and development of e-mail marketing for the company as a whole; managing e-mail marketing for more than 450 national sales representatives.Kim resides with her husband, son and beloved bulldog in the state of Maine where they enjoy running, hiking, kayaking and cruising the beautiful Maine coastline.