Drew comes to Cro Metrics after 12+ years working with non-profit and political organizations. With each cause, his goal was maximizing positive impact. This ultimately led to running full stack digital marketing teams, with a focus on email marketing, lead gen, and subscription revenue. He shifted his focus to CRO because of its ability to positively impact every channel in a marketer’s toolkit. Drew lives in the East Bay with his wife and two daughters. Most of his free time is spent binge watching My Little Pony between trips to Fairyland (look it up), but occasionally he’s able to catch a baseball game.