Conversion Optimization

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28 Oct

Posted at 07:06h in Conversion Optimization by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] If you’ve run any kind of successful website test, whether it be a headline change or a redesign of page structure, you’ve seen the possibilities testing can offer for business growth. Testing doesn’t only produce incremental wins,...

07 Oct

Posted at 06:26h in Conversion Optimization by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]The goal of performing an A/B test is to get the statistically significant results required to make a sound, data-driven decision. Whether you’re testing a landing page, ad creative or something else, an accurate and useful test...

23 Sep

Posted at 05:53h in Conversion Optimization by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image qode_css_animation="" media="50179" media_width_percent="100"][vc_column_text css=""]Creativity: the ability or power to create.  In advertising, “creative” is the term used to describe elements of a marketing strategy that tell your brand’s story such as ad copy and images. Creative is unique,...

27 Jul

Posted at 08:17h in Conversion Optimization, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_height_percent="0" overlay_alpha="50" gutter_size="3" shift_y="0" el_class="vc-post-top-space"][vc_column][vc_single_image image="54768" img_size="full" css="" qode_css_animation="" media="50063" media_width_percent="100"][vc_column_text css=""]Is your organization considering a website redesign that has got you nervous? It's understandable. We're nervous for you as well. Did you know that Hubspot found that...

09 Mar

Posted at 08:18h in Conversion Optimization, Marketing by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]As fears of COVID-19 and economic uncertainty abound, you may be looking closely at your marketing budget and how to achieve more with less. Simply reducing marketing spend can lead to a vicious circle. This may lead to...

14 Aug

Posted at 14:07h in Case Study, Conversion Optimization by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Each month, we publish a high-level overview of the success achieved and the learnings garnered from our client experimentation programs. Insights from across dozens of programs and myriad industries fuel our efforts to design better, more strategic...