The Growth Lab

A living library of strategies, frameworks, and resources for smarter growth.

Accelerating experimentation with PBX: What practitioners discovered and how to put it to work in your program.

Blog
16 min.

Cro Metrics × Kameleoon | October 2026 Executive summary Think about the last good experiment your team wanted to run but could not get built. Maybe it needed a developer already committed elsewhere. Perhaps a small change did not feel worth another handoff. Over time, those decisions shape your program: which questions get answered, which ideas stay in the...

AI
Consumer Journey
Strategy

Your Next Customer May Be an AI Agent. Will Your Website Lose the Sale?

Blog
4 min.

Who can keep up with the AI release cycle? Recently, it’s all about personal agents like GrokBot, Meta Muse, and now OpenAI’s Dots, all competing to be the agent that autonomously acts on your behalf. It began with the OpenClaw craze, with most people not knowing what to do with it, but hearing that it was somehow awesome. What the AI companies rec...

AI
Consumer Journey
Strategy

When Meta and Google Own the Middle, Growth Teams Win at the Edges

Blog
6 min.

The Compounding Growth Stack: Part II Meta and Google now run most of the mechanics of paid ads: bidding, targeting, placement, and an increasing share of the creative. The middle of the job is moving inside a box we don’t own and can’t out-engineer. The lack of levers and twisting the dials is a double-edged sword. On the one hand, it takes sp...

AI
Consumer Journey
Strategy

The Compounding Growth Stack

Blog
17 min.

Why Your Marketing AI Spend Isn’t Paying Off — And How To Fix It Most companies ar...

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Go Ask Iris: Why Your Countdown Timer Might Be Costing You Sales

Blog
9 min.

Go Ask Iris is a series from Cro Metrics that puts our AI strategy tool to work. Ask Iris has been trained on thousands of A/B tests, multivariate experiments, and personalization campaigns. Every day, our strategists use it to pressure-test ideas, surface patterns across industries, and create higher-converting websites for our clients. In each installmen...

A/B Testing Ideas
Iris
Personalization
Strategy

Go Ask Iris: What Actually Makes Social Proof Work

Blog
6 min.

ImpactLens Results: Doubling Impact With...

Blog
7 min.

Last year, we stepped back and asked a deceptively simple question: What actually changes ...

We rewrote our internal SaaS in a month. Here’s what that means for your business.

Blog
3 min.

About 7 years ago, we were running Cro Metrics on Airtable and spreadsheets. With my product background, I spun up a proof-of-concept to replace our disjointed systems and showed it to our CEO. He also has a product background, immediately recognized the value, and we were off to the races to fully productionize it. It served us well. But by 2025, the cracks...