At Cro Metrics, we believe the real power of experimentation lives in what you discover about your customers. Those insights are what drive growth.

We just made accessing all of that knowledge a lot easier.

Meet Ask Iris

Ask Iris is our new chat feature within Iris that turns your program data into an actual conversation. Instead of digging through dashboards or waiting for reports.

Now you can ask things like:

  • Give me an executive summary of our 2025 program impact.
  • What are our top growth opportunities for next quarter?
  • What have we learned about our customers this year?
  • Have we tested personalization strategies for returning users?

Every answer is pulled directly from your program data, ready when you are.

Speed and Shared Intelligence

Your digital programs are complicated. Customer journeys wind through dozens of touchpoints. Test results stack up. Patterns emerge.

Ask Iris makes all of that accessible.

  • A new stakeholder can get caught up in minutes instead of weeks.
  • Your marketing, product, and strategy teams can explore what you’ve learned together, without needing to translate between departments.
  • It connects optimization insights to larger initiatives. Ask “What have we learned from returningusers?” and get data that informs retention strategies, instantly.

So now knowledge can move as fast as your team does.

Secure by Design

Security isn’t an afterthought here. It’s fundamental to how Ask Iris works. Client data remains fully isolated and protected so that no information ever crosses between accounts.

Every response is generated from your own program data, ensuring total trust and confidentiality.

Part of Your Digital Marketing Team

Ask Iris doesn’t just make your own data easier to access. It also makes our partnership more powerful.

Our Growth Strategists use a separate, internal version of Ask Iris that draws from our database of thousands of experiments and personalization campaigns run across industries and business models. Your data always stays completely private and isolated but this broader intelligence gives our team a strategic advantage.

Instead of spending hours or days researching, strategists can now surface cross-industry patterns, winning ideas, and proven test frameworks in seconds. It’s like giving them instant access to the collective knowledge of years of experimentation.

That means your program benefits from a deeper, more comprehensive analysis informed by what’s actually driving growth across the digital landscape.

That means when you’re a Cro Metrics client, Ask Iris, alongside ImpactLens and our other tools, helps us:

  • Generate, predict, and prioritize which ideas are most likely to drive your next big win
  • Benchmark performance against proven frameworks to build your bespoke strategy that actually works at scale
  • Turn program learnings into a forward-looking strategy faster than ever before

It makes our work together faster, sharper, and more impactful.

Ready to Try It?

If you’re already a Cro Metrics client, Ask Iris is live in your account right now.

If you’re not, let’s talk about unlocking more growth from your customer journeys.

Ready to turn ambitious growth goals into deeper customer connections and measurable business impact?