Alex comes to Cro Metrics after 10+ years in marketing and communications with media, political, and non-profit organizations. In each of his past roles, he championed data-backed decision making to optimize performance. Prior to joining Cro Metrics, he led Oceana’s international marketing and communications department, including digital and social media marketing, public relations, editorial development, and the sub brand, Sailors for the Sea. Alex lives on Hatteras Island, N.C. and spends his free time surfing, fishing, and dodging sharks.