Women in Growth Marketing

Interview with Gwen Hammes, CEO of Cro Metrics

In this installment of Women in Growth Marketing, Co-CEO of Cro Metrics, Gwen Hammes, opens up about her favorite ad campaign, how she kick-started her career in another country, and the balancing act of leadership and motherhood.

Whether you’re just breaking into the industry or a seasoned marketing pro, you’ll appreciate her candid advice on building an uplifting community and forging meaningful connections.

Drawing on her global experiences with top agencies like Ogilvy, FCB, and DDB—and her passion for data-driven creativity—Gwen’s story highlights the power of innovation, collaboration, and personal growth.

Connect with Gwen on Linkedin. 

Learn more about our Women in Growth Marketing series.