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Conversion Optimization

April 10, 2025

Why “Winning” A/B Tests Still Deserve Scrutiny: How Cro Metrics Uses Causal Impact to Validate Results

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by Dave Albert

February 13, 2025

Introducing ImpactLens: Revolutionizing Web Optimization with Predictive AI Modeling

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by Dave Albert

January 20, 2025

The Importance of Accessibility: Prioritizing Inclusion and Brand Allyship

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by Melanie Buck

October 22, 2024

Confidence or Urgency—Which Messaging Strategy Works Best for the Hospitality Industry?

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by Matthew Rogers

August 13, 2024

A Practical Guide to Building an Experimentation Center of Excellence

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by Dave Albert

August 8, 2024

Testing Your Way Into the Age of Price Transparency

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by Melanie Buck

May 8, 2024

Persuasion in Pictures: How Visual Social Proof Drives Conversions

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by Kristin Drake

May 8, 2024

How To Best Structure Your Organization’s Experimentation Team

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by Andre Sternberg

April 15, 2024

Top 6 A/B Testing Tools, Experimentation Platforms & Software in 2024

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by Samantha McClure

March 26, 2024

Three Things Nonprofits Can Learn from For-Profit Digital Marketing Strategies

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by Melanie Buck

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