Meet the Team

Chris Neumann

Founder & CEO

• Founded, funded and ran OEM software company that sold in 2004 for $5 million.
• Positive review from Walt Mossberg in the Wall Street Journal highlighting the Migo.
• Practices lean startup techniques including low-cost market validation for new products and split-testing for Web site optimization.
• Logged more than 10 years of experience developing web- and desktop-based OEM and consumer software applications.
• Compiled a strong knowledge of social media and marketing while working on several Top 10 Facebook apps.
• Developed deep experience and success in recruiting and managing outsourced U.S.- and overseas-based software engineering teams.

Chris’s entrepreneurial skills emerged in high school, when he made money selling candy to fellow students in study hall. He sharpened this acumen as an undergraduate at Bucknell University, when he co-founded a desktop publishing company that is still operating today. After receiving a bachelor’s degree in mechanical engineering, Chris followed his passion for bike racing to become director of marketing for Spinergy, a venture-funded manufacturer of carbon fiber bicycle wheels. In 2001, while living in San Francisco, he started First Person Software, which created and patented software that resides on USB drives and allows automatic personalization of any computer. The technology was purchased in 2004 by Migo, which still exists today. Chris also has founded Dovetail TV, an Internet-based distributor of high quality independent films; and Face It (now Appsorama), a Facebook application company. He has even tackled product management for Sling Media, ScanCafe and other startups.

When he’s not launching companies, he’s launching planes; Chris has his pilot’s license and has logged more than 300 hours of flight time. He also enjoys road and mountain biking and skiing in Basalt, Colorado, where he lives with his wife and daughters.

Dave Albert

EVP, Product

Dave leads Cro Metrics’ Product Design, Analytics, and R&D teams, developing intellectual property and technology to improve client success and satisfaction. In his 20+ year career, he successfully launched and divested an email marketing start-up, and has worked with both start-ups and Fortune 500 brands to launch large-scale marketing and platform initiatives.

When not staring intently at a screen, Dave enjoys spending time with his wife and two children, cooking, hiking, riding motorcycles, and adding items to his ever-expanding bucket list.

Kate Caulfield

Director of Design

Kate Caulfield is the Director of Design at Cro Metrics, where she leads with a focus on visual design, user experience, and data-informed experimentation. With nearly 20 years of experience spanning traditional advertising, digital strategy, and product design, she brings a deep and versatile background as a Creative Director, UX/UI Designer, and Design Strategist.

Kate is passionate about the intersection of design and business outcomes, and has a proven track record of advocating for users while driving measurable results. She excels at building and mentoring high-performing design teams and is committed to making design a strategic advantage for both Cro Metrics and our clients.

Based just outside of Detroit, Michigan, Kate is also a proud boy mom who loves food and trying new things. When she’s not designing, you’ll likely find her out on an adventure with her son—whether it’s hiking in the forest, magnet fishing, metal detecting, road-tripping, or (maybe) hunting Bigfoot.

Kyle Kuster

Sr. Director of Engineering and QA

Kyle is a dedicated web professional with over 15 years of experience in the Ecommerce industry. He has a proven track record in building Ecommerce websites, integrating backend systems, optimizing user experiences, diagramming complex architectures, and tracking key data metrics. While Kyle is passionate about technology, his greatest fulfillment comes from building and mentoring a passionate, capable, and ever-growing team of engineers. He takes pride in helping teammates reach new milestones in their professional journeys.

Kyle began his career at a highly successful Inc. 5000 Ecommerce store and spent the next 13 years in the agency world, helping more than 1,000 clients grow and evolve their digital presence. These experiences have given him deep insights into what makes web applications truly successful.

Based in Minnesota, Kyle enjoys spending time outdoors—whether it’s ice fishing in the winter or golfing in the summer. When he’s not working, you’ll find him with his two daughters, the family dog, planning travel adventures with his wife, or cheering on Minnesota’s sports teams.

Gwen Hammes

Co-CEO

Gwen is deeply passionate about building meaningful connections, immersing herself in diverse cultures and communities, and bringing innovative ideas to life. This dedication has propelled her career, where she has worked with iconic global advertising agencies such as Ogilvy, FCB, and DDB. A key driver of her success has been her ability to assemble world-class teams that leverage the combined power of data, insights, and creativity to achieve exceptional results for clients. Whether developing new categories, driving consumer behavior shifts, or overcoming unseen barriers, Gwen’s focus remains on fostering profitable growth and creating lasting brand love for both clients and agencies. Throughout her career, Gwen has had the privilege of partnering with leading organizations such as Mars, Kimberly-Clark, Stellantis, Clorox, Levi Strauss, Sargento, and SC Johnson. She has earned a reputation as a trusted advisor and indispensable partner to CMOs navigating complex challenges in today’s marketplace.

In 2025, Gwen joined Cro Metrics, where she collaborates with brilliant teams to expand the impact of experimentation across marketing organizations, delivering exceptional value and driving significant change. She currently resides in Chicago with her husband and two sons, and prides herself on being a global citizen. Gwen studied at the University of Illinois where she studied Economics and Latin American Studies, began her career with an internship in Buenos Aires, spent five years in Mexico City, and has worked with clients across various global markets.

Outside of her professional life, Gwen enjoys performing stand-up comedy, renovating her family’s 100-year-old farmhouse, and following Formula 1.

Melanie Buck

Managing Director

Melanie has led some of the biggest digital efforts in politics and non-profit advocacy. From 2010 to 2020 she represented national high-profile campaigns and organizations, from Senator Kirsten Gillibrand (D-NY) and the Democratic Governors Association to the Sierra Club and Amnesty International.

She’s an expert in lead generation, testing and optimization and fundraising, and is well-versed in creating and exceeding key performance indicators, having led her clients in acquiring over 15 million qualified digital supporters and raising over $75 million in low-dollar individual contributions.

She has unique experience scaling high-growth companies, serving as an Executive Vice President, Managing Director and President of digital marketing agencies. Her early and sustained success has been driven by a deep dedication to building effective teams through empathetic leadership and emotional intelligence.

She’s equal parts homebody and adventurer and has spent time on six continents. She enjoys spending time with her fellow explorers in the Bay Area while trying to maintain household equilibrium despite the best efforts of two crafty and acrobatic cats.

Taylor Miller

Sr. Manager, People & Culture

Taylor leads HR strategy at Cro Metrics, focusing on aligning cultural values and driving initiatives that support organizational growth. With a background in supporting scaling remote tech companies, she brings expertise in employee engagement, fostering inclusive workplace cultures, and creating people-first strategies that enable teams to thrive.

Originally from Virginia, Taylor now lives in Charlotte, N.C., with her husband, son, and two golden retrievers. She enjoys cheering on Virginia Tech football, group fitness, and exploring local breweries. Taylor also loves traveling to the beach and spending quality time with her family and friends.

Adrian Cabrera

Manager, Analytics

Adrian joins Cro Metrics with 10+ years of experience across marketing, analytics, and web development.

Prior to his role here, he was the director of marketing and analytics at a university in Chicago, empowering his team to create meaningful and measurable impact through SEM, paid ads, and data analytics. Adrian began his career in IT and web development before transitioning to digital marketing and analytics, and he is excited to bring the disciplines together in his role as a Sr. Web Data Analyst.

Adrian spends his free time riding his electric scooter, trying new foods, and traveling the world.

Alyssa Scharff

Web Analyst

Alyssa’s career in analytics started from a love of reporting, data, and helping people. She has always loved technology and has been fascinated by the user experience and the psychology behind choices. She jokes that she loves data because she is just so curious about what other people are doing.

Alyssa lives in Lancaster County with her partner, 3 dogs and a cat. She loves reading, learning new crafts, and trying new restaurants with friends.

Amanda Klitsch

Associate Director, Growth Strategist

Amanda Klitsch is a seasoned senior digital marketer with over 11 years of experience in digital marketing, integrated strategy, and demand generation. She joins Cro Metrics, following agency roles leading strategy development for Enterprise and Startup organizations across diverse industries such as technology, healthcare, higher education, and e-commerce. Amanda, her fiance Jordan, and their 2 cats live in Frederick, MD.

When she’s not working she’s most likely roller skating, reading, translating Shakespeare for fun, or hanging out with her niece, Nora.

Amanda Zinke

Manager, Project Management

Amanda comes to Cro Metrics with 17 years of advertising experience. This includes an extensive background in account and project management, website design and development, along with managing both nationally recognized and local brands. She has a solutions-oriented mindset with a knack for enhancing processes. Amanda approaches both her life and career with confidence, adaptability, realism, and always with a sense of humor.

Amanda lives in Michigan with a blended family of her husband and four kids between them. On any given day they juggle the controlled chaos of sports, music and co-parenting with a lot of love and laughter. In their free time they can be found hiking, discovering new cocktails, or hosting parties at their basement bar.

Briana Parnell

Program Manager

Briana brings a wealth of project management experience to Cro Metrics. With a background that blends strategic marketing and project management, Briana launched her career by overseeing nationwide trade shows for a prominent manufacturing company in South Florida. Her enthusiasm for innovative marketing strategies led her to join Cro Metrics as a Program Manager, where she excels in cultivating strong client relationships and optimizing operational processes.

Outside of work, Briana enjoys delving into various artistic crafts including sewing, painting, and pottery. She also enjoys spending time outdoors, often hiking with her dog Leela—who’s usually busy chasing squirrels along the trail.

Christine Lee

Lead Optimization Program Manager

Christine comes to Cro Metrics with a B.S. in Business Administration and Finance with 7+ years of experience in banking operations and client service, and 8+ years experience in UI/UX design, quality assurance, automation, and performance testing for various start-up and enterprise software development projects.

Within Christine’s tenure at Cro Metrics, her attention to detail, strive for efficiency, and client-focused work ethic have been valuable in her roles. She started in QA, moved into leading Program Management, and independently led the Quality Assurance team. Now, Christine is leveraging her extensive knowledge and experience to lead one of our major clients in upholding the highest quality standards, driving process innovation, and fostering cross-functional collaboration to ensure the success of their experimentation programs.

Christine resides in California. In her spare time, she enjoys board game nights, badminton, singing, playing piano, and going on new adventures with her husband, baby boy, and bunny-son, Binxy!

Dhary-Anne Davilmar

Growth Strategist

Dhary-Anne comes to Cro Metrics with an extensive background in healthcare, specifically neurosurgery. She graduated with her B.S in Neuroscience and Behavior and spent several years working in the healthcare field. She decided to make the switch into the technology field by taking the self-taught coding route and creating user-friendly websites and small projects. Her tenacity to find the right company for her entrance into the tech world led her to Cro Metrics, where she finds joy in helping curate the most optimal user experiences.

When she’s not working, Dhary-Anne likes to spend her time enjoying the sun by the beach, exploring hole-in-the-wall restaurants around her city, and finding new books to read.

Diogo Sousa

Integrated Growth Strategist

Originally from Portugal, Diogo brings a diverse global perspective, having lived across Europe, Africa, Asia, and North America. His work is grounded in product strategy, experimentation, psychology, and a deep understanding of user behavior. Before joining Cro Metrics, he led DevOps squads and conversion optimization initiatives, blending strategic insight with hands-on technical execution to drive data-backed growth with measurable impact.

Outside of work, Diogo is fueled by curiosity and creativity. He’s often exploring new landscapes, rolling on the mats in Brazilian Jiu Jitsu, designing digital projects, or getting his hands dirty in the garden with the help of his three dogs: Alpha, Nala, and Brownie. He’s also a lifelong gamer and self-proclaimed movie aficionado.

Gopika Krishnakumar

Growth Associate

Gopika recently earned her Master’s degree in Marketing Analytics, marking a significant pivot from her early career in graphic design. During her time as a designer, she discovered a passion for the strategic, data-driven side of business through close collaboration with analysts. Today, Gopika seamlessly blends a sharp eye for data with a creative mindset.

Outside of work, Gopika can often be found on the badminton court, relaxing in a park, or experimenting with new recipes in the kitchen. She also enjoys unwinding with a good show or movie. A fun fact about Gopika: she was an Indian-classical dancer and has recently rekindled her love for the art form. Naturally curious and always seeking new challenges, Gopika is excited to grow alongside her talented teammates.

Hanna Halianishchava

Program Manager

Hanna was born and raised in Eastern Europe and found her second home in vibrant Austin, TX. Her journey into program management started with a love for solving problems and bringing ideas to life, and it’s been her passion ever since. With over five years of experience, she has built a career at the intersection of project management, experimentation, analytics, marketing strategy, and UX.

Outside of work, Hanna is all about enjoying the little things—getting lost in a good book, experimenting with new baking recipes, building Lego, going to movies, or dancing just for fun. She also does photography as a passion project. Hanna shares a cozy home with her partner and their cute pug, who always keeps life exciting.

Isabel Green

Sr. Program Manager

Isabel started her career as an Account Executive for a South Florida Advertising Agency, specializing in interactive media. There, she thrived on cultivating relationships with local and international clients and strategizing multi-media marketing campaigns. Her enthusiasm for supporting clients, curiosity for A/B testing, and love of tech led her to join the Cro Metrics team as a Program Manager.

Isabel lives in South Florida with her husband and triplets and can typically be found jamming to 90s pop music.

James Buo

Sr. Lifecycle Marketing Manager

James joins Cro Metrics with over 15 years’ experience in print and digital marketing, with most of his time spent designing for family entertainment centers. Mixing creative and technical capabilities, James is always looking for ways to make user experiences better, while focusing on brand building.

James currently resides in Northeast Ohio, and in his spare time, he enjoys playing video games, going to concerts, and spending time with his wife and two boys.

Jared Hegyi

Growth Associate

Jared is an innovative Growth Associate with nearly six years of agency-level digital marketing experience serving local, national, and global brands. While problem-solving is Jared’s passion, motivation is always his intent, guided by a winning strategy, down-to-earth personality, and optimistic outlook…to a realistic degree.

On his own time, you’ll find Jared pushing his boundaries both physically and creatively in the Denver, Colorado area, from hiking harder mountains to rendering increasingly intensive 3D animations.

Jennifer Lindsay

Director, Growth Strategy

Jennifer Lindsay is originally from Vancouver BC, Canada but has made the jump to Michigan’s Upper Peninsula. Her love of tech has led her to join the Cro Metrics Account Team. As a Director, Growth Strategist, her management and business analytic experience will come in handy as we walk you through your experimentation program. Jennifer believes transparency fosters strong relationships. She strives to listen, reflect and advocate for her team both professionally and in her personal life. Outside of work, Jennifer enjoys hiking with her dog or playing video games with her husband.

Joya Kicia

Manager, Program Management

Joya brings a strong background in project management, web strategy, and process optimization to Cro Metrics. She excels in building strong client relationships, ensuring seamless team coordination, and guiding projects to successful, measurable outcomes. Before joining Cro Metrics, Joya was Director of Web Operations, where she led a team in implementing strategic web solutions, aligning projects with business goals, and overseeing end-to-end web development.

A proud Rhode Island native, Joya enjoys practicing yoga, experimenting with new recipes, and exploring the outdoors with her spouse and their dog, Dunkin.

Kim Conder

Sr. Program Manager

Kim has a background in marketing strategy and in-house creative leadership. While seeking a more technical understanding of user experience and experimentation research, she discovered the world of CRO and is now a Program Manager for Cro Metrics. Her experience with design and client-side business strategy, combined with her attention to detail all help to ensure every experiment maximizes both UX and business results for clients.

Kim currently resides in Durham, NC with her husband and two furbabies of the feline variety. She enjoys reading, collecting defunct video games, and planning her next travel adventure.

Kyle Bossetti

Account Manager

Kyle Bossetti is an accomplished Account Manager with eight years of experience in eCommerce. He specializes in client onboarding, relationship management, and driving revenue growth. Kyle is recognized for consistently achieving key performance metrics, enhancing customer satisfaction, and identifying new opportunities for business development. He earned a bachelor’s degree in Marketing from Wright State University.

Based in Columbus, Ohio, Kyle enjoys spending time outdoors with his wife and daughter, exploring local metro parks and the zoo, supporting Ohio State athletics, vacationing in the mountains, and playing sports.

Magalie vanDijk

Manager, Account Management

Magalie comes to Cro with extensive project management experience. After completing her Masters of Marketing Management at Boston University, her love for optimization led her to join the Cro Metrics team as a Program Manager. She is passionate about process improvement and UX design, and finds importance in building strong client relationships.

When she is not at work, Magalie enjoys traveling, cooking, painting, and spending time with her chihuahua/pug mix named Tank. She also has high hopes for her new balcony vegetable garden. Right now, she can be found in Magnolia, TX.

Mandy Heady

Sr. Integrated Growth Strategist

Mandy Heady is a accomplished marketing strategist with extensive expertise in conversion rate optimization (CRO), analytics, and A/B testing. She joins Cro Metrics following senior roles where she led optimization programs for global clients, driving significant increases in conversion rates and revenue. Amanda has a proven track record of achieving substantial growth and client success through data-driven strategies and experimentation.

Mandy lives in Atlanta, GA with her husband, their two dogs and two cats. Outside of work, she enjoys rowing, hiking, climbing, cycling, and relaxing at home.

Mark Oliver

Director, Data Products

As a Director, Data Products, Mark is responsible for making sure the data we give our clients is accurate, complete, and as helpful as it can be. Mark began digging into data after years of working as a marketer and SEO Specialist. He has spent the last few years exploring every aspect of Google Analytics, Google Tag Manager, and all things analytics. He still draws on his time from the client side to help him understand what our customers need to know to make sure that their data is driving the right decisions.

When he is not working, he spends his time with his family, living in the Appalachian Mountains of East Tennessee.

Matthew Rogers

Sr. Data Scientist

Matthew grew up and currently lives in Warrensburg, Mo, a college town about an hour from Kansas City, Mo. Despite this, he is a New York Yankees fan, but still roots for the Chiefs. Previously he worked as a Systems Coordinator at the University of Central Missouri, as well as teaching at the University part time.

When he’s not spending time with his wife and family, he is always making time to learn about new technology, go thrift shopping, play video games, or go on road trips.

Megan Park

Sr. Growth Strategist

After working as an Account Manager on national brands at one of Canada’s top 3 creative agencies, Megan pursued her passion for working with sustainable start-ups as a Sales Director for The Swag. Here, she catalyzed the company’s explosive growth in the North American market and launched a mass-market product.
Megan’s expertise in advertising, sales, and project management combined with her fascination for conversion rate optimization and web experimentation led her to her current role, as a Sr. Growth Strategist.

Megan lives in Colorado with her partner where they spend their free time soaking up the sun, finding the best local breakfast spots, and exploring the vastness of the area.

Via Glassdoor

Senior Growth Strategist in Gypsum, CO

Really intelligent, compassionate colleagues, and a remote-first culture that allows you to get to know people working across the country”

Natalie Nicholas

Design Lead

Natalie joins Cro Metrics with experience in web design and project management for B2B E-commerce websites. She developed an interest in CRO to better understand user behavior, and explore how data-driven insights pose creative solutions for business growth.

Never one to shy away from obstacles, Natalie embraces challenges that allow her to exercise her creativity. She enjoys being part of the design team where she can apply her enthusiasm for experimentation design to helping companies reach their goals.

A Wisconsin native, Natalie graduated with a BBA in Marketing from UW-Eau Claire, and now resides in Minnesota with her adorably dopey golden retriever.

Sam Wang

Program Manager

Sam brings a wealth of experience in digital marketing to Cro. She has collaborated with clients across the tech, pharma, and retail sectors, managing large-scale advertising campaigns and web implementations. Sam is dedicated to enhancing user experiences and building strong client relationships by delivering results and providing exceptional service.

Outside of work, Sam loves going to concerts, teaching pilates, and always planning her next trip!

Sara Katz

Technical Project Manager

With over five years of experience as a project manager, Sara Katz is known for leading impactful digital initiatives for both non-profit organizations and e-commerce brands, including website builds, product launches, A/B testing, and conversion rate optimizations. She thrives in collaborative environments and has a proven track record of aligning business strategy with technical execution.

Sara lives outside of Atlanta with her husband, young daughter, and sassy orange tabby. She enjoys cooking, traveling, and spending time with family and friends. Her perfect day is exploring a new place and ending the night with a good meal and even better conversation.

Steve Meyer

Director of Product

Steve has a unique blend of creativity and engineering know-how that were honed throughout his past life as a full-stack web developer – traits that just happen to be a perfect fit for a product manager at Cro Metrics.

Steve joined us from an integrated marketing agency where he served for seven years as a development supervisor and digital strategist. As part of his previous role, he developed a new conversion rate optimization service offering to help clients succeed and amplify other digital marketing efforts. The product manager position was a natural fit for Steve’s combination of skills, experience, and his desire to share good news and valuable insights with clients.

In his spare time, Steve enjoys travelling and creating intricate art projects with his two young children – and he is on a quest to make the perfect fire-roasted salsa.

Tiffani Driscoll

Sr. Program Manager

Tiffani joins Cro from her previous role at a Los Angeles Digital Marketing Agency. There, she worked on various methods of marketing including email & SMS, SEO, and (of course) CRO. Her interest in CRO, and desire to learn more about developing high-performing websites, lead her to join the Cro Metrics team as a Program Manager.

An Australian native, Tiffani now resides in Cambridge, MA and spends her free time painting, reading, and catching up with family.

Travis Jones

Director, Performance Marketing

12+ years of experience in the always-changing Digital industry has forged Travis’ current role as Director of Performance Marketing; working alongside CEOs and Marketing Directors to ensure their companies reach their full potential by fueling sale and lead funnels with holistic, analytically-driven marketing strategies.

Travis proudly resides in Atlanta, Georgia. Outside of work he enjoys spending time with his wife and two daughters, basketball, and music. He has a decade of live performance experience, including standup, improv, and sketch comedy.

Mahul Patel

Integrated Growth Strategist

Mahul Patel applies his background in paid media and digital strategy to drive measurable client growth. He has worked across industries including fashion, healthcare, finance, tech, and travel, creating campaigns that blend creative storytelling with data-driven performance.

Outside of work, Mahul enjoys traveling and experiencing new cultures through food. His favorite motto guides his approach: he doesn’t think outside the box, he asks why there’s a box in the first place.

Rory Bordeaux

Integrated Growth Strategist

Rory specializes in turning complexity into clear, high-impact optimization strategies that drive growth from insight to execution. With over a decade of experience in building and leading CRO programs, digital experience design, and project management, they bring both precision and heart to every engagement—always working to align data, strategy, and human insight. They’re passionate about creating experiences that truly resonate.

When they’re not optimizing journeys, they’re probably on a plane exploring somewhere new with their partner and daughter, in the crowd at a music festival, or in the stands at an Aces game.

Brian Bailey

Lead Experiment Engineer

Brian has been interested in technology from a young age. He’s been developing websites since center tags were in fashion! Brian earned a master’s degree in information technology and management at Illinois Tech where he now serves as an adjunct professor. Prior to Cro Metrics, Brian spent 12 years in higher education as the director of web development, building and managing the university’s web infrastructure.

Aside from tinkering with technology, Brian likes to spend his time cooking and playing video games. Outside of the house, he enjoys scuba diving, sailing, snow skiing and taking walks with his wife and vizsla.

Via Glassdoor

Senior Growth Strategist in Cincinnati, OH

We do what’s best for our clients”

Gavin Fry

Quality Assurance Manager

Based in Mount Joy, Pennsylvania, Gavin grew up in the Susquehanna Valley where he took to problem solving and technology at an early age. He began his career working as a cook through high school and college, eventually graduated with a Bachelor’s in Computer Science from Millersville University. Throughout his early years and secondary education, he often coded as a hobby, finding enjoyment in the problem-solving nature of the task, as well as the debugging that came along with it.

When not working, Gavin enjoys watching films, playing video games, reading books, and getting outside however he can.

Gayle Wilson

Lead Experimentation Engineer

Gayle comes to Cro Metrics with 14 years of web development and marketing experience in the insurance and financial services industries. In her previous roles, she helped businesses of all sizes, from individual agents through Fortune 100 companies, to create and implement successful marketing campaigns.

Gayle lives in Littleton, CO and enjoys spending her free time with her husband and two sons. She loves hiking, reading, cooking and traveling.

Luke Driscoll

Sr. Experiment Engineer

Originally from Sydney, Australia, Luke is now based in Cambridge, Massachusetts, where he first came to study at Harvard University. His love for problem-solving and all things puzzles led to him pursuing a career in software. His work has taken him from film production companies, to ed-tech firms, to e-commerce sites, and now to Cro-Metrics!

When he isn’t at his desk, Luke can be found logging movies on Letterboxd, snowboarding, or stress-watching the Patriots, Red Sox, Celtics, or Bruins.

Mike Verthein

Lead Experiment Engineer

Mike, based in Pleasant Prairie, Wisconsin, always had a love for computers and technology. While working in Chicago in the Casino Industry, he decided to enroll in Dev Bootcamp to learn web development. He honed his skills leading to a 6+ year career. Throughout that time, he advanced to a Senior Front End Web Developer and managed over 200 Classic and Exotic Car Dealership websites.

When Michael is not working and learning, he likes to spend his free time playing video games and golfing. He aspires to learn how to fly a plane.

Ryan Zigler

Staff Engineer

Now based in Northwestern Minnesota, with his wife and three boys, Ryan grew up in the Twin Cities metro area where he began his career in the financial industry after majoring in Political Science at Saint John’s University. His love for technology, problem-solving, and tinkering lead to learning how to code as a hobby and ultimately inspired his transition into becoming a full-stack software engineer.

When he isn’t at his desk, Ryan loves to watch/play hockey, tries to play as much golf as life (and Minnesota weather will allow), and enjoys traveling, hiking, BBQing, and generally anything that gets him outside.

Kyle Schupp

Quality Assurance Analyst

Kyle Schupp is a Quality Assurance Analyst with a background in web testing and a strong attention to detail. He has experience collaborating with coss-functional teams to ensure high-quality user experiences and effective solutions. Kyle enjoys problem-solving and continuously learning new ways to strengthen his QA expertise.

Outside of work, he loves spending time with his wife and dog, playing golf or softball, and experimenting with different sourdough recipes.

Andrew Wessels

Sr. Full Stack Developer

Andrew grew up in Hilo, Hawaii from the age of two. He graduated from the University of Hawaii at Hilo with a Bachelor’s degree in Computer Science and has been working primarily as a web developer ever since.

Andrew likes talking about new technology, sharing wild ideas, and working out clever solutions to complex problems. He enjoys being a teacher and mentor when he can, and likes to see others succeed.

When he is not writing code, he enjoys table tennis, skating, playing guitar, and video games. He sometimes volunteers at the East Hawaii Cultural Center, as well as the Boys & Girls Club of the Big Island.

Hannah Dudeck

Marketing Specialist

Hannah joins the Cro Metrics team with a wide background in marketing – ranging from social media and brand management for small businesses to consulting for enterprise technology organizations. With a passion for content creation and knack for timely execution, she’s always ready to take on a new project.

When she’s not working, Hannah is likely keeping busy with some sort of “craft of the week” – painting, sewing, or making friendship bracelets. She’s also a published photographer, avid hiker, thrift shopper, and board game player – all of which she does with her travel buddy and spouse, Jake, by her side.

Jill Mendoza

People Operations Specialist

Affectionately known as the “Jill of all Trades,” Jill provides support to the entire team in the role of People Operations Specialist.

Jill left her life as a meeting planner, where she worked with national associations and corporate clients to produce large-scale conferences and special events, to pursue the equally hectic life as a work from home mama to her sons. She has received international awards for her work in the meetings industry, is a Certified Meeting Professional and has some interesting stories about horses. Jill lives in Wisconsin with her husband, three sons, and two cats.

Matt Viego

Sr. Full Stack Developer

Like many developers, Matt’s passion for technology sprang from spending many days playing video games and surfing the internet growing up. This later manifested in learning to code in his teenage years, followed by pursuing a degree in Computer Science at the University of Pittsburgh. Prior to working at Cro Metrics, Matt worked as the lead developer at a small software company in the ERP space.

Matt’s hobbies include artistic endeavors such as drawing, painting and writing. He loves getting outside to go for a run, go on a hike or explore a new area of his home city. He also still leaves plenty of time for movies and video games. All of these activities are better spent with his family or friends.

Ross Joo

Sr. Full Stack Developer

Despite growing up as a hobbyist programmer, Ross started his career in search marketing within the hospitality industry. After identifying inefficiencies in his team’s day-to-day work, he took a deep interest in building automated tools and scripts that eventually inspired his transition into a front end developer. Before joining Cro Metrics, Ross was a Senior Front End Developer with several years of experience in building and launching high exposure websites and applications.

Based in Northern Virginia with his wife and two boys, Ross enjoys watching Premier League football, playing piano and video games, and keeping up with the industry’s latest technologies.

Samantha McClure

Sr. Director, Marketing & Partnerships

Samantha comes to Cro Metrics with 13+ years of experience leading marketing operations and strategy. Between her time spent as a Marketing Director at a medical device manufacturer and her tenure in senior leadership at branding and digital agencies – her work has helped companies from across nearly every industry vertical to grow, scale, and succeed in their respective marketplaces.

When she’s not working, Samantha is an avid traveler and dog lover. If there’s a road trip that offers the possibility of a dog friendly hike, Samantha, her partner and their Aussie are always up for it.