CUSTOMER JOURNEY ANALYSIS
We audit your data, map customer journeys across channels, and prioritize what will drive the most growth. Your team gets a full report with a clear roadmap focused on outsized opportunities without getting bogged down for months.
OUR SERVICES AT A GLANCE
“Finally, an Analysis We Can Actually Use” – Literally Every Client
Most analyses deliver insights and stop there. This one connects cross-channel data, team input, competitive research, and industry benchmarks into a prioritized roadmap built for execution. Each component is designed to give you clarity on what to do and confidence to act.
Cross-Channel Funnel Analysis
Examine conversion funnels across your entire digital ecosystem to identify the biggest drop-off points and highest-impact opportunities. We quantify where customers are getting stuck and prioritize fixes by potential revenue impact.
Customer Journey Mapping
Visualize how customers actually move through your marketing—from awareness to conversion to retention. We map touchpoints, define audience needs at each stage, and identify the moments that matter most for driving action.
Cross-Functional Discovery Sessions
Structured workshops with your teams to understand business goals, current challenges, and operational realities. We gather context that data alone can't provide so recommendations are grounded in what's actually feasible.
Competitive & Market Positioning Analysis
Research how competitors approach customer acquisition and retention, identify gaps in the market, and surface opportunities where your brand can differentiate. We show you
Industry Benchmarking
Compare your performance against industry standards across key metrics like conversion rates, engagement, and customer lifetime value. We identify where you're leading, where you're lagging, and where improvement will have the biggest impact.
Prioritized Growth Roadmap
A sequenced, executable plan organized by impact and effort across all marketing channels. We deliver a cross-channel prioritization matrix and phased roadmap so your team knows exactly what to build, test, and optimize first.
Marketing Services Powered by Iris™
Iris is our proprietary growth marketing platform that unifies your analytics, testing, creative, and roadmaps in one system—with AI-powered tools that predict test outcomes, prioritize high-impact opportunities, and surface insights instantly to make our services more effective and your results more predictable.
CONNECTED CONSUMER EXPERIENCES CREATE:
100%
ROI positive within the first year of partnership
10X
ROI average for integrated growth clients
$1B+
in client growth delivered
2X
industry average win rate on experiments
TOOLS CHANGE. OUR EXPERTISE DOESN’T.
Premier Partners Across Your Martech Stack
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Schedule a 30-Minute Strategy Consultation.
OUR APPROACH
Why Global Marketing Leaders Choose Cro Metrics
We’re here to help marketing teams evolve as fast as the industry is changing. Teams choose us for our experimentation rigor and stay for how we partner: putting clients first, challenging the status quo thoughtfully, and driving real business impact.
Business Impact Partnership
Marketing teams face intense pressure to prove constant. We don't dress up attribution models or inflate ROI figures to make the numbers look good. Instead, we connect our optimization work directly to the business outcomes that matter to you. From customer lifetime value, acquisition costs, revenue per visitor to bottom-line growth. Our work together ties marketing performance to business drivers, so when you report results, you're speaking the language of business impact.
Human + AI Optimization
Customers don't experience your brand in silos so we don’t work that way. We optimize across the full connected consumer journey because that's how people actually engage with brands. From the moment someone discovers you in a search result or ChatGPT response to when they convert, return, and recommend you, we're tracking, testing and improving every interaction.
Experimentation as an Operating Principle
For nearly two decades, we've approached every client program through one lens: continuous validation. Build, test, learn, optimize, and scale what works. Experimentation isn't a single service we offer or a phase in our process. It's how we operate. Every strategic and tactical recommendation is backed by statistical rigor and insights from over 35,000 experiments across industries.
Deep Partnerships
From the start of our partnership, we immerse ourselves in our clients' business: how your customers think, what constraints your teams are navigating and where the real opportunities hide. You're partnering with people who understand what's at stake, can absorb complexity quickly, and make recommendations rooted in genuine knowledge of your business. Not a vendor. A partner who cares about getting it right.
CASE STUDIES
Momentum Made Together.
Real outcomes backed by strategy, human innovation, and relentless optimization.
