---
title: "Women in Growth Marketing | Sarah Jane O, Sr. Director of Lifecycle and Brand for Igenio - Cro Metrics"
description: "In this installment of Women in Growth Marketing, Co-CEO of Cro Metrics, Gwen Hammes, opens up about her favorite ad campaign, how she kick-started her career in another country, and the balancing act of leadership and motherhood."
url: "https://crometrics.com/women-in-growth-marketing/sarah-jane-o/"
image: "https://crometrics.com/wp-content/uploads/2025/11/sarah-jane-o.png"
---

**Women in Growth Marketing**

# Interview with Sarah Jane O., Sr. Director of Lifecycle and Brand for Igenio

“What do Nike, Bell Helmets, and astrology have in common? Sarah Jane O. has helped shape all of them. As the Sr. Director of Lifecycle and Brand Marketing at Ingenio, she’s built a career around connecting iconic brands to modern audiences – whether it’s launching Nike’s first all-female Air Max campaign or reimagining digital journeys for spirituality platforms like Keen, Horoscope.com, and Astrology.com. Her experience spans industries, but her approach is rooted in the same principle: know your customer, and never lose sight of what they care about.

In this conversation, Sarah Jane shares her perspective on thriving in male-dominated spaces, how to build a brand that stays true to its roots while evolving with culture, and why having women in leadership is more than a checkbox – it’s a business necessity. Whether you’re just starting out or leading marketing at scale, her insights are both practical and powerful.”

[Learn more about our Women in Growth Marketing series. ](https://crometrics.com/women-in-growth-marketing/)

 [ ![Sarah](https://crometrics.com/wp-content/uploads/2025/09/sarah.jpg)       ](https://www.youtube.com/watch?v=tuFB4w4zjE4&t=3s)

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