---
title: "Website Redesign Strategies of Top Teams"
description: "Peek behind the curtain at how leading brands connect tech, brand, and experimentation for measurable results."
url: "https://crometrics.com/website-redesign-webinar/"
image: "https://crometrics.com/wp-content/uploads/2025/11/website-redesign-webinar.png"
---

**WEBINAR**

# Inside the Website Redesign **Strategies of Top Teams**

Peek behind the curtain at how leading brands connect tech, brand, and experimentation for measurable results.

Redesigning a website shouldn’t be a gamble. Yet too often, brands redesign as a one-time visual overhaul only to have to deal with performance metrics that stall or slip post-launch.

In this behind-the-scenes panel, experts from Cro Metrics and Optimizely break down how high-performing teams approach redesigns differently. From aligning CMS and experimentation to planning for iterative impact, this session will leave you rethinking what a successful redesign really looks like.

**When:** Tuesday, August 26 at 9am PT/11am CT/Noon ET

### What You’ll Learn:

- What top teams noticed about the limits of traditional redesigns—and the key shifts they made for better results
- A practical framework (Informed → Validated → Proven) for redesigning with behavioral data
- How to connect CMS and experimentation and leveraging AI for faster testing, higher ROI, and redesigns that drive business metrics
- Real-world insights from brands that redesigned for both brand *and* performance

Duration: 45 minutes

![Michiel D](https://crometrics.com/wp-content/uploads/2025/10/Michiel-D-.jpeg)

### Michiel Dorjee

Director, Digital Experience at Optimizely

[](https://www.linkedin.com/in/michieldorjee/)

### Jennifer Lindsey

Director, Growth Strategy Cro Metrics

[](https://www.linkedin.com/in/jennifer-lindsay-she-her-41529972/)

![Samantha Mcclure](https://crometrics.com/wp-content/uploads/2025/09/Samantha-McClure.jpeg)

### Samantha McClure

Sr. Director, Marketing & Partnerships Cro Metrics

[](https://www.linkedin.com/in/samantha-mcclure/)

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