--- title: "Website Design and Development - Cro Metrics" url: "https://crometrics.com/website-design-and-development/" image: "https://crometrics.com/wp-content/uploads/2025/11/website-design-and-development-1.png" --- WEBSITE DESIGN & DEVELOPMENT # Build a Website That Works as Hard as Your Marketing Does Rebrand? Performance issues? Platform migration? We handle every type of web project with the same focus: speed, conversion architecture, and technical excellence that supports continuous growth from day one. [Ready to Build? Let's Talk](https://crometrics.com/contact/) ![HackerOne](https://crometrics.com/wp-content/uploads/2025/12/HackerOne.svg) HackerOne ## [ High-Impact Website Redesign Drives 27% Conversion Lift ](https://crometrics.com/case-studies/hackerone-website-redesign-drives-27-conversion-lift/) ![High-Impact Website Redesign Drives 27% Conversion Lift](https://crometrics.com/wp-content/uploads/2025/10/HackerOneComprFeaturedImage.png) ![NAVEX](https://crometrics.com/wp-content/uploads/2025/12/NavexBadge.png) NAVEX ## [ Experiment-Led Redesign Drives 156% Conversion Rate Increase for Navex ](https://crometrics.com/case-studies/website-redesign-drives-conversion-rate-increase-navex/) ![Experiment-Led Redesign Drives 156% Conversion Rate Increase for Navex](https://crometrics.com/wp-content/uploads/2025/10/Navex1.png) ![Sierra Club](https://crometrics.com/wp-content/uploads/2025/11/Sierra-Club.svg) Sierra Club ## [ Website Redesign Experimentation Drives Significant Results for Sierra Club ](https://crometrics.com/case-studies/sierra-club-website-redesign/) ![Website Redesign Experimentation Drives Significant Results for Sierra Club](https://crometrics.com/wp-content/uploads/2025/10/SierraClubComp3.png) OUR SERVICES AT A GLANCE ## Every Website Need. One Expert Partner. From redesigns to replatforms, landing page systems to SEO, we handle the full spectrum of website work. Each service is built around the same principles: performance, conversion, and technical execution that supports long-term growth. ![Website Redesigns](https://crometrics.com/wp-content/uploads/2025/10/Travel-Navigation-1.svg) Website Redesigns Our Website Redesign Framework gives you three strategic approaches, so you can launch with confidence based on how deeply you want to embed testing and behavioral data into the process. Every tier reduces risk and accelerates results at launch. ![Replatforming and Migration](https://crometrics.com/wp-content/uploads/2025/10/Message-comment.svg) Replatforming and Migration Seamless platform transitions that protect performance. Whether moving to Shopify, Drupal, Optimizely, Sitecore or another platform, we handle the technical complexity, data migration, and optimization to ensure nothing breaks and everything improves. ![High-Converting Landing Pages](https://crometrics.com/wp-content/uploads/2025/10/Message-comment.svg) High-Converting Landing Pages A scalable system for launching high-performing landing pages quickly. We build templated frameworks optimized for conversion so your team can move fast whether you’re launching new campaigns, testing offers, or expanding into new channels like paid media, social, email, or AI-powered discovery. ![Performance Optimization](https://crometrics.com/wp-content/uploads/2025/10/Stock-Chart.svg) Performance Optimization Speed matters. We audit, diagnose, and fix what's slowing your site down. From image compression and code cleanup to caching and CDN configuration, we optimize technical performance so pages load fast and conversions don't drop. ![Martech and Solution Integration](https://crometrics.com/wp-content/uploads/2025/10/Edit-Write.svg) Martech and Solution Integration Connect your analytics, personalization, testing tools, CRM, and marketing automation without the headaches. We integrate and configure your martech stack so data flows cleanly, tools work together, and your team can actually use what you've invested in. ![AEO, GEO, and Technical SEO](https://crometrics.com/wp-content/uploads/2025/10/Sparkling-Star.svg) AEO, GEO, and Technical SEO Optimize for how people and algorithms discover your site. From technical SEO foundations to answer engine optimization (AEO) and generative engine optimization (GEO), we stay ahead of every platform update so your brand shows up where it matters; in search results, AI responses, and everywhere customers look for answers. ![Analytics](https://crometrics.com/wp-content/uploads/2025/10/Sparkling-Star.svg) Analytics Analytics trusted by global leaders: transparent attribution, expert diagnosis and remediation, a modern data stack with rigorous data quality, and applied data science so your data reliably drives decisions and performance. ![Marketing Services Powered by Iris™](https://crometrics.com/wp-content/uploads/2025/10/Sparkling-Star.svg) Marketing Services Powered by Iris™ Iris is our proprietary growth marketing platform that unifies your analytics, testing, creative, and roadmaps in one system—with AI-powered tools that predict test outcomes, prioritize high-impact opportunities, and surface insights instantly to make our services more effective and your results more predictable. ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Website-Design-and-Development.png) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Replatforming.png) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Landing-Page-1.png) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Performance-Measurement-KPI-Frameworks.png) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Martech-Audit.png) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/AEO-GEO.png) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Analytics.png) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Iris.png) OUR CLIENTS ARE 100% ROI positive within the first year of partnership 10X ROI average for integrated growth clients $1B+ in client growth delivered 2X industry average win rate on experiments ![Service Icon](https://crometrics.com/wp-content/uploads/2025/11/idoHNAJiuQ_logos-2.png)### [“Cro Metrics has been instrumental in upleveling growth strategy for STARZ....Our work with them has unlocked increased acquisition and decreased cancellation, resulting in strong impact to our direct revenue.”](https://crometrics.com/case-studies/optimizing-the-subscription-funnel-starz/) \- Senior Director of Digital Product, Starz ![Service Icon](https://crometrics.com/wp-content/uploads/2025/11/idoHNAJiuQ_logos-1.png)### [“We are going to win with Cro Metrics. I am thrilled to have Cro Metrics in my corner as a strategic partner to help us accelerate and conquer.”](https://crometrics.com/case-studies/) – Head of Site Experience and Optimization, The Clorox Company TOOLS CHANGE. OUR EXPERTISE DOESN’T. ## Built to Work Across Every Stack ![Logo](https://crometrics.com/wp-content/uploads/2025/10/sanity.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/drupal.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/amplitude-1.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/adobe.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/Figma.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/Google.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/optimizely.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/meta.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/Figma.png) ## Schedule a Meeting Schedule a 30-Minute Strategy Consultation. OUR APPROACH ## Why Global Marketing Leaders Choose Cro Metrics We’re here to help marketing teams evolve as fast as the industry is changing. Teams choose us for our experimentation rigor and stay for how we partner: putting clients first, challenging the status quo thoughtfully, and driving real business impact. ### Business Impact Partnership Marketing teams face intense pressure to prove constant. We don't dress up attribution models or inflate ROI figures to make the numbers look good. Instead, we connect our optimization work directly to the business outcomes that matter to you. From customer lifetime value, acquisition costs, revenue per visitor to bottom-line growth. Our work together ties marketing performance to business drivers, so when you report results, you're speaking the language of business impact. ### Human + AI Optimization Customers don't experience your brand in silos so we don’t work that way. We optimize across the full connected consumer journey because that's how people actually engage with brands. From the moment someone discovers you in a search result or ChatGPT response to when they convert, return, and recommend you, we're tracking, testing and improving every interaction. ### Experimentation as an Operating Principle For nearly two decades, we've approached every client program through one lens: continuous validation. Build, test, learn, optimize, and scale what works. Experimentation isn't a single service we offer or a phase in our process. It's how we operate. Every strategic and tactical recommendation is backed by statistical rigor and insights from over 35,000 experiments across industries. ### Deep Partnerships From the start of our partnership, we immerse ourselves in our clients' business: how your customers think, what constraints your teams are navigating and where the real opportunities hide. You're partnering with people who understand what's at stake, can absorb complexity quickly, and make recommendations rooted in genuine knowledge of your business. Not a vendor. A partner who cares about getting it right. CASE STUDIES ## Momentum Made Together. Real outcomes backed by strategy, human innovation, and relentless optimization. [See Case Studies](/case-study/) ![High-Impact Website Redesign Drives 27% Conversion Lift](https://crometrics.com/wp-content/uploads/2025/10/HackerOneComprFeaturedImage.png) +27% *Conversion Rate* ## [ High-Impact Website Redesign Drives 27% Conversion Lift ![High-Impact Website Redesign Drives 27% Conversion Lift](https://crometrics.com/wp-content/uploads/2025/08/Arrow-2.svg) ](https://crometrics.com/case-studies/hackerone-website-redesign-drives-27-conversion-lift/) ![How Everytown Became, and Stays, the Answer in AI Search for Gun Safety](https://crometrics.com/wp-content/uploads/2026/07/everytown-capitol-canvassing.jpg) #1 *most-cited brand in the category’s AI citation core* ## [ How Everytown Became, and Stays, the Answer in AI Search for Gun Safety ![How Everytown Became, and Stays, the Answer in AI Search for Gun Safety](https://crometrics.com/wp-content/uploads/2025/08/Arrow-2.svg) ](https://crometrics.com/case-studies/everytown-ai-search-visibility/) ![How Starz Turned AI Search Visibility Into a +25% Organic Revenue Opportunity](https://crometrics.com/wp-content/uploads/2026/07/starz-ghost-featured.jpg) +25% *revenue opportunity from organic sources* ## [ How Starz Turned AI Search Visibility Into a +25% Organic Revenue Opportunity ![How Starz Turned AI Search Visibility Into a +25% Organic Revenue Opportunity](https://crometrics.com/wp-content/uploads/2025/08/Arrow-2.svg) ](https://crometrics.com/case-studies/starz-ai-search-visibility/) ## Discover What’s Next in Connected Consumer Experiences. 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