Understanding your customer’s journey is critical for making strategic marketing and business decisions. That path only becomes clear when you have actionable insights based on accurate and accessible analytics.

At Cro Metrics we help you make sense of your data by taking a holistic view of your customer and their path to purchase. By leveraging customer segments, channel attribution and user behavior, we empower your team to make informed decisions to maximize your marketing spend, optimize your website and other channels, and create data-driven hypotheses for website experimentation.


Platform Selection & Assessment

Cro Metrics is completely platform agnostic. We work with best-of-breed MarTech analytics providers such as Google Analytics, Adobe Analytics, Mixpanel, Amplitude, Heap and others. Our analytics experts conduct thorough analyses into your conversion funnels and customer journey lifecycle. We’ll help you make the right choices when adopting an analytics platform, augmenting an existing one and properly configuring your data capture and reporting.

Technology & Integrations

Whether it’s Google Tag Manager, Segment, or Tealium, we have deep expertise in implementing analytics architectures and unifying user data. You’ll benefit from being able to capture richer insights from your website and a multitude of incoming data.

Analytics Audits & Governance

Data integrity and cleanliness is at the heart of any strong business intelligence strategy. We undertake process-driven analytics audits to ensure your metrics are accurate, synced and comprehensive in order to make confident data-informed decisions.

Ongoing Analysis

Even the best data only tells a partial story. This is where Cro Metrics’ analysts and strategists come in. We begin by understanding your company goals and KPIs, then based on our ongoing analyses, provide recommendations that hone in on the highest leverage opportunities for maximum business impact.

Tracking Measurement & Implementation

We listen to our client’s business goals and needs and implement tracking using best-practices to capture those goals and needs. We customize each implementation to each client, measuring user behavior from a top-down approach. This unique and custom approach allows us to dive deep into the data, finding valuable insights that drive both the experimentation program and the client’s business forward.


User segmentation and cohort analysis

We have years of experience in deep learnings from a variety of industries and verticals, building thousands of tests. We understand that users have differing behavioral patterns. That is why we undergo deep user segmentation and cohort analysis to identify how our client’s various user types perform differently through the funnel. With those learnings, we build tests tailored to those segments and cohorts to optimize KPIs.

User journey and behavioral flows

At the heart of any good experimentation program is understanding and analyzing the user funnel. Not only do we undergo deep funnel analysis based on segment/cohort, but we also understand that not all funnels are the same. Through a deep analysis of where funnel drop-offs occur, we are able to hone in on where testing efforts are likely to have the greatest impact.


Understanding what users want and why is equally as important as knowing what they are doing on your site. We execute surveys and user studies to better understand what users feel and think about new product offerings, features, and pages. We then ingest that data as part of our experimentation program to test into both the positive and negative feedback.


Heatmaps provide a great visual into the “what” people are doing on a web page. Visualizing where people click on site elements and how far they scroll down provides us with an effective tool for test hypothesis creation and ideation.

Visitor Session Recording

In web optimization, seeing is believing. We utilize various user recording tools to visualize exactly what users are doing on key pages of our clients’ funnels. Once we have identified a number of key actions that are or are not being taken, we build hypotheses from those learnings and test into the hypotheses within the experimentation program.

Speak with one of our analytics experts today