--- title: "The Best Marketing Experiments, AB Testing, and CRO Books | CroMetrics.com" description: "The Cro Metrics Reading List features topics such as conversion optimization, AB Testing, experiments, management, persuasion, productivity, and process." url: "https://crometrics.com/reading-list/" image: "https://crometrics.com/wp-content/uploads/2025/11/reading-list.png" --- # Reading List [Home](https://crometrics.com/) > Reading List As an experimentation company, we’re focused on learning new things. The books on this reading list have helped to shape our company and define our [culture](https://crometrics.com/culture/). Whether you’re looking for your next great read or insight to help tackle your biggest problem, you’re sure to find something great on this list! (Most of these books have been the focus of one of our past book clubs.) ### Cultivating Relationships & Working With Our Clients - [How To Win Friends & Influence People](https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034) — Dale Carnegie - [The Love Fix](https://www.amazon.com/Love-Fix-Repair-Restore-Relationship/dp/006240721X) — Tara Fields - [ProActive Selling](https://www.amazon.com/ProActive-Selling-Control-Process-Win-Sale-ebook/dp/B008MCSHJ4) — William “Skip” Miller - [The Trusted Advisor](https://www.amazon.com/Trusted-Advisor-David-H-Maister/dp/0743212347) — David H. Maister - [To Sell Is Human](https://www.amazon.com/Sell-Human-Surprising-Moving-Others/dp/1594631905) — Daniel H. Pink ### Leadership & Management Practices - [High Output Management](https://www.amazon.com/High-Output-Management-Andrew-Grove-ebook/dp/B015VACHOK) — Andy Grove - [Primed to Perform](https://www.amazon.com/Primed-Perform-Neel-Doshi/dp/0062455273/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1521033755&sr=1-1) — Neel Doshi and Lindsay McGregor - [Measure what Matters](https://www.amazon.com/dp/0525536221/ref=cm_sw_r_cp_apa_i_QPN9CbK8Z00C0) — John Doerr ### Process & Methodology - [The Checklist Manifesto – How to get Things Right](https://www.amazon.com/Checklist-Manifesto-How-Things-Right-ebook/dp/B0030V0PEW) — Atul Gawande - [Don’t Make Me Think](https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515) — Steve Krug - [Experimentation Works](https://www.amazon.com/Experimentation-Works-Surprising-Business-Experiments/dp/163369710X/ref=sr_1_2?crid=DASZQYKBT5CK&keywords=stefan+thomke&qid=1650226717&sprefix=stefan+thomk%2Caps%2C92&sr=8-2) — Stefan Thomke - [Get to the Point!](https://www.amazon.com/Get-Point-Sharpen-Message-Matter/dp/1523094117/ref=sr_1_4?keywords=get+to+the+point&qid=1578091791&sr=8-4) — Joel Schwartzberg - [How to Decide](https://www.amazon.com/How-Decide-Simple-Making-Choices/dp/0593418484/ref=sr_1_2?) — Annie Duke - [Trustworthy Online Controlled Experiments](https://www.amazon.com/Trustworthy-Online-Controlled-Experiments-Practical/dp/1108724264/ref=sr_1_1?crid=38DI7CCXIP2Z9&dchild=1&keywords=trustworthy+online+controlled+experiments&qid=1611681297&sprefix=trustworthy+online+%2Caps%2C157&sr=8-1) — Ron Kohavi ### Culture - [The Art of Saying NO](https://www.amazon.com/gp/product/1549572741/) — Damon Zahariades - [The Culture Code](https://www.amazon.com/Culture-Code-Secrets-Highly-Successful/dp/0804176981/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1568601331&sr=8-2) — Daniel Coyle - [Me And White Supremacy](https://www.amazon.com/Me-White-Supremacy-Combat-Ancestor/dp/1728209803) — Layla F. 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