--- title: "Integrated Marketing Services - Cro Metrics" url: "https://crometrics.com/integrated-digital-marketing/" image: "https://crometrics.com/wp-content/uploads/2025/11/services.png" --- INTEGRATED DIGITAL MARKETING # Connected Journeys. **Predictable Impact.** Gone are the days of growth at all costs. Cro Metrics aligns your digital journey with your priorities and KPIs so every touchpoint drives efficient acquisition, deeper loyalty, and measurable growth. [See What's Possible](https://crometrics.com/contact/) ![Curology](https://crometrics.com/wp-content/uploads/2025/11/Curology.svg) Curology ## [ Landing on Creative That Converts with Curology ](https://crometrics.com/case-studies/paid-creative-that-converts-with-curology/) ![Landing on Creative That Converts with Curology](https://crometrics.com/wp-content/uploads/2025/10/CurologyFeaturedImage.png) ![Anonymous](https://crometrics.com/wp-content/uploads/2025/12/Square-Logo-2.svg) Anonymous ## [ How We Help Fortune 100 Brands Operationalize Experimentation Across the Customer Journey ](https://crometrics.com/case-studies/fortune-100-brands-customer-journey-experimentation/) ![How We Help Fortune 100 Brands Operationalize Experimentation Across the Customer Journey](https://crometrics.com/wp-content/uploads/2025/10/Fortune100CaseStudyFeaturedImage.png) ![Everytown for Gun Safety](https://crometrics.com/wp-content/uploads/2025/08/everytown.svg) Everytown for Gun Safety ## [ Integrated Paid Media Strategy Elevates Donations and Engagement ](https://crometrics.com/case-studies/integrated-creative-nonprofit-paid-media-strategy/) ![Integrated Paid Media Strategy Elevates Donations and Engagement](https://crometrics.com/wp-content/uploads/2025/10/EverytownComp1.png) ![Anonymous](https://crometrics.com/wp-content/uploads/2025/12/Square-Logo-2.svg) Anonymous ## [ Define the Path, Deliver Results: Digital Transformation with Cro Metrics ](https://crometrics.com/case-studies/digital-transformation-for-fortune500-fintech/) ![Define the Path, Deliver Results: Digital Transformation with Cro Metrics](https://crometrics.com/wp-content/uploads/2025/10/FeaturedImageDigitalTransformation.png) ![Anonymous](https://crometrics.com/wp-content/uploads/2025/12/Square-Logo-2.svg) Anonymous ## [ Turning Clicks into Trips by Reducing Friction for High-Intent Users ](https://crometrics.com/case-studies/turning-clicks-into-trips-by-reducing-friction-for-high-intent-users/) ![Turning Clicks into Trips by Reducing Friction for High-Intent Users](https://crometrics.com/wp-content/uploads/2025/10/HyattComp.png) ![Calendly](https://crometrics.com/wp-content/uploads/2025/11/calendy-badge.svg) Calendly ## [ Dynamic Personalized Experiences Transform Users into Advocates for Calendly ](https://crometrics.com/case-studies/personalized-experiences-calendly/) ![Dynamic Personalized Experiences Transform Users into Advocates for Calendly](https://crometrics.com/wp-content/uploads/2025/10/FeaturedImageCalendly.png) OUR SERVICES AT A GLANCE ## One Partner. All Your Digital Marketing Levers. One service or fully integrated, we unlock revenue potential across your entire customer journey. ![Digital Journey & Conversion Rate Optimization](https://crometrics.com/wp-content/uploads/2025/10/Travel-Navigation-1.svg) Digital Journey & Conversion Rate Optimization Full digital optimization that combines CRO, A/B testing, and personalization with a broader experimentation operating model, powered by predictive analysis and forecasting to maximize impact at every step of the journey. [Learn More ](https://crometrics.com/conversion-rate-optimization/%20) ![Website Design and Build](https://crometrics.com/wp-content/uploads/2025/10/Change-User.svg) Website Design and Build AEO- and GEO-ready by design, our proven approach tests website designs as we build so your new site launches faster with lower risk and measurable lift. [Learn More ](https://crometrics.com/website-design-and-development/) ![Paid Media](https://crometrics.com/wp-content/uploads/2025/10/Message-comment.svg) Paid Media Proven fundamentals, strengthened by continuous industry and AI advances, to lift ROAS and drive efficient growth. [Learn More ](https://crometrics.com/paid-media) ![Marketing Strategy & AI Consulting](https://crometrics.com/wp-content/uploads/2025/10/Stock-Chart.svg) Marketing Strategy & AI Consulting Digital strategy and AI consulting that translate business goals into marketing plans, set governance and operating models, and identify where AI strengthens journeys and results. [Learn More ](https://crometrics.com/marketing-strategy/) ![Customer Journey Audit and Analysis](https://crometrics.com/wp-content/uploads/2025/10/Edit-Write.svg) Customer Journey Audit and Analysis From first touch to repeat purchase, every step consumers take is mapped and the biggest opportunities are identified. A team of subject matter experts delivers a clear, prioritized action plan tied to the KPIs that drive your most important business metrics. [Learn More ](https://crometrics.com/customer-journey-analysis/) ![Lifecycle & Retention](https://crometrics.com/wp-content/uploads/2025/10/Sparkling-Star.svg) Lifecycle & Retention Email, SMS, chatbots, and CRM with personalization and structured testing to increase repeat rate, raise LTV, and build loyalty you can control. [Learn More ](https://crometrics.com/lifecycle) ![Analytics](https://crometrics.com/wp-content/uploads/2025/10/Sparkling-Star.svg) Analytics Enterprise-grade analytics trusted by global leaders: transparent attribution, expert diagnosis and remediation, a modern data stack with rigorous data quality, and applied data science so your data reliably drives decisions and performance. [Learn More ](https://crometrics.com/analytics/) ![Marketing Services Amplified by Iris™](https://crometrics.com/wp-content/uploads/2025/10/Sparkling-Star.svg) Marketing Services Amplified by Iris™ Iris is our proprietary growth marketing platform that unifies your analytics, testing, creative, and roadmaps in one system—with AI-powered tools that predict test outcomes, prioritize high-impact opportunities, and surface insights instantly to make our services more effective and your results more predictable. [Learn More ](https://crometrics.com/iris-intelligence/) ![Creative Services](https://crometrics.com/wp-content/uploads/2025/10/Sparkling-Star.svg) Creative Services Creative built to perform, using experimentation across design systems, video, ads, landing pages, and emails to unify your brand story, engage audiences, and connect journeys. [Learn More ](https://crometrics.com/creative-services/) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Digital-Journey-Conversion-Rate-Optimization.png) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Website-Design-and-Development.png) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Paid-Media.png) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Strategic-Marketing-and-Consulting.png) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Customer-Journey-Analysis.png) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Lifecycle.png) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Analytics.png) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Iris.png) ![OUR SERVICES](https://crometrics.com/wp-content/uploads/2025/12/Creative-Messaging.png) Connected Consumer Journeys Create: 100% ROI positive within the first year of partnership 10X ROI average for integrated growth clients $1B+ in client growth delivered 2X industry average win rate on experiments ![Service Icon](https://crometrics.com/wp-content/uploads/2025/11/idoHNAJiuQ_logos-1.png)### [“We are going to win with Cro Metrics. I am thrilled to have Cro Metrics in my corner as a strategic partner to help us accelerate and conquer.”](https://crometrics.com/case-study/) \- Head of Site Experience and Optimization, The Clorox Company ![Service Icon](https://crometrics.com/wp-content/uploads/2025/11/idoHNAJiuQ_logos-2.png)### [“Cro Metrics has been instrumental in upleveling growth strategy for STARZ....Our work with them has unlocked increased acquisition and decreased cancellation, resulting in strong impact to our direct revenue.”](https://crometrics.com/case-studies/optimizing-the-subscription-funnel-starz/) \- Senior Director of Digital Product, Starz TOOLS CHANGE. OUR EXPERTISE DOESN’T. ## Built to Work Across Every Stack ![Logo](https://crometrics.com/wp-content/uploads/2025/10/sanity.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/drupal.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/amplitude-1.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/adobe.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/Figma.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/Google.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/optimizely.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/meta.png) ![Logo](https://crometrics.com/wp-content/uploads/2025/10/Figma.png) ## Schedule a Meeting Schedule a 30-Minute Strategy Consultation. OUR APPROACH ## Why Global Marketing Leaders Choose Cro Metrics We’re here to help marketing teams evolve as fast as the industry is changing. Teams choose us for our experimentation rigor and stay for how we partner: putting clients first, challenging the status quo thoughtfully, and driving real business impact. ### Business Impact Partnership Marketing teams face intense pressure to prove constant. We don't dress up attribution models or inflate ROI figures to make the numbers look good. Instead, we connect our optimization work directly to the business outcomes that matter to you. From customer lifetime value, acquisition costs, revenue per visitor to bottom-line growth. Our work together ties marketing performance to business drivers, so when you report results, you're speaking the language of business impact. ### Human + AI Optimization Customers don't experience your brand in silos so we don’t work that way. We optimize across the full connected consumer journey because that's how people actually engage with brands. From the moment someone discovers you in a search result or ChatGPT response to when they convert, return, and recommend you, we're tracking, testing and improving every interaction. ### Experimentation as an Operating Principle For nearly two decades, we've approached every client program through one lens: continuous validation. Build, test, learn, optimize, and scale what works. Experimentation isn't a single service we offer or a phase in our process. It's how we operate. Every strategic and tactical recommendation is backed by statistical rigor and insights from over 35,000 experiments across industries. ### Deep Partnerships From the start of our partnership, we immerse ourselves in our clients' business: how your customers think, what constraints your teams are navigating and where the real opportunities hide. You're partnering with people who understand what's at stake, can absorb complexity quickly, and make recommendations rooted in genuine knowledge of your business. Not a vendor. A partner who cares about getting it right. CASE STUDIES ## Momentum Made Together. Real outcomes backed by strategy, human innovation, and relentless optimization. [See Case Studies](/case-study/) ![High-Impact Website Redesign Drives 27% Conversion Lift](https://crometrics.com/wp-content/uploads/2025/10/HackerOneComprFeaturedImage.png) +27% *Conversion Rate* ## [ High-Impact Website Redesign Drives 27% Conversion Lift ![High-Impact Website Redesign Drives 27% Conversion Lift](https://crometrics.com/wp-content/uploads/2025/08/Arrow-2.svg) ](https://crometrics.com/case-studies/hackerone-website-redesign-drives-27-conversion-lift/) ![How Everytown Became, and Stays, the Answer in AI Search for Gun Safety](https://crometrics.com/wp-content/uploads/2026/07/everytown-capitol-canvassing.jpg) #1 *most-cited brand in the category’s AI citation core* ## [ How Everytown Became, and Stays, the Answer in AI Search for Gun Safety ![How Everytown Became, and Stays, the Answer in AI Search for Gun Safety](https://crometrics.com/wp-content/uploads/2025/08/Arrow-2.svg) ](https://crometrics.com/case-studies/everytown-ai-search-visibility/) ![How Starz Turned AI Search Visibility Into a +25% Organic Revenue Opportunity](https://crometrics.com/wp-content/uploads/2026/07/starz-ghost-featured.jpg) +25% *revenue opportunity from organic sources* ## [ How Starz Turned AI Search Visibility Into a +25% Organic Revenue Opportunity ![How Starz Turned AI Search Visibility Into a +25% Organic Revenue Opportunity](https://crometrics.com/wp-content/uploads/2025/08/Arrow-2.svg) ](https://crometrics.com/case-studies/starz-ai-search-visibility/) ## Discover What’s Next in Connected Consumer Experiences. 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