--- title: "Landing on Creative That Converts with Curology - Cro Metrics" url: "https://crometrics.com/case-studies/paid-creative-that-converts-with-curology/" image: "https://crometrics.com/wp-content/uploads/2025/10/CurologyFeaturedImage.png" --- ![Curology](https://crometrics.com/wp-content/uploads/2025/11/CurologyLogo.svg) # Landing on Creative That Converts with Curology CLIENT Curology SERVICE Creative Services, Digital Journey & CRO, Integrated Marketing, Marketing Strategy & AI Consulting, Paid Media, Personalization INDUSTRY Ecommerce / Retail +778% Conversions for Paid Social Visitors +19% New Account Creations +23% Orders Placed ![Ad-to-landing routing test improves conversion](https://crometrics.com/wp-content/uploads/2025/10/Curology1-1-scaled.png "Ad-to-landing routing test improves conversion") ## Background ## Background ## Curology, a direct-to-consumer skincare brand, relies on a strong online presence to drive awareness and subscriptions. When paid social performance declined, they partnered with Cro Metrics to optimize landing experiences and improve conversion efficiency. ## Challenge ## Challenge ## Paid Performance Declined, Signaling Trouble Paid media campaigns dropped to an all-time low, indicating a lack of alignment between ad creative and user intent. High- and low-intent audiences required tailored approaches, but weren't getting the experiences they expected, leading to untapped engagement and conversions. ## Solution ## Solution ## Create Alignment Across Customized Landing Pages & Ad Creative Our team created personalized landing pages and tested creative variations for distinct audience segments across multiple channels. This ad-to-site synergy created a clear path for users, helping guide them successfully towards account creation and purchase. ## Methodology ## Methodology ## Leverage Channel Analysis Insights to Create Bespoke User Journeys Our team applied a structured, experiment-led approach to Curology’s paid media and landing pages. An initial channel analysis revealed distinct audience groups across different platforms. For instance, Meta visitors arrived to the Curology site conversion-ready, while Snapchat and TikTok visitors needed more context. Additionally, most paid ads directed users to a single landing page, limiting effectiveness. **Based on that analysis, we:** - Built net-new landing pages customized for each paid channel and audience intent - Designed personalized content for low-intent audiences to build awareness - Directed high-intent users straight into the sign-up flow to accelerate conversions - Created holiday- or promotion-specific landing pages to maximize engagement Through iterative testing, we uncovered actionable learnings for Curology’s team: bespoke landing pages consistently outperformed generic pages, personalized creative improved conversions, and audience segmentation informed targeted pathways through the funnel. These insights continue to guide Curology’s paid media strategy. ## Results ## Results ## Performance Soars By aligning ad creative with audience intent and personalizing landing pages, we helped Curology achieve meaningful improvements in new account creations, order placements, and overall paid media conversions, while providing users with a clearer, more engaging experience. - +778% Conversions for Paid Social Visitors - +19% New Account Creations - +23% Orders Placed ## Read more case studies ![Nonprofit Unlocks 60% More Donations From Donor Journey Analysis Insights](https://crometrics.com/wp-content/uploads/2024/09/NonprofitDJA1.png) +60% *revenue from homepage CTAs* ## [ Nonprofit Unlocks 60% More Donations From Donor Journey Analysis Insights ](https://crometrics.com/case-studies/nonprofit-unlocks-60-more-donations-from-donor-journey-analysis-insights/) ![Website Redesign Experimentation Drives Significant Results for Sierra Club](https://crometrics.com/wp-content/uploads/2025/10/SierraClubComp3.png) +40% *Monthly Donations* ## [ Website Redesign Experimentation Drives Significant Results for Sierra Club ](https://crometrics.com/case-studies/sierra-club-website-redesign/) ![Unified Data Uncovers Opportunities for Experiment-Led Growth](https://crometrics.com/wp-content/uploads/2025/10/YamiComp2.png) ## [ Unified Data Uncovers Opportunities for Experiment-Led Growth ](https://crometrics.com/case-studies/yami/) ![Understanding Customers Across A Non-Traditional Funnel](https://crometrics.com/wp-content/uploads/2025/10/WOWComp.png) ## [ Understanding Customers Across A Non-Traditional Funnel ](https://crometrics.com/case-studies/wow-analytics/) ![Turning Clicks into Trips by Reducing Friction for High-Intent Users](https://crometrics.com/wp-content/uploads/2025/10/HyattComp.png) +2.5% *Conversion rate* ## [ Turning Clicks into Trips by Reducing Friction for High-Intent Users ](https://crometrics.com/case-studies/turning-clicks-into-trips-by-reducing-friction-for-high-intent-users/) ![Simple E-Newsletter Updates Boost Click-Through Rates](https://crometrics.com/wp-content/uploads/2025/10/TFA1.png) +30% *click-through rate* ## [ Simple E-Newsletter Updates Boost Click-Through Rates ](https://crometrics.com/case-studies/teach-for-america/) ![Boosting Revenue and Long-Term Success for Home Chef](https://crometrics.com/wp-content/uploads/2025/10/FeaturedImageHomechef.png) +2.4K *APP DOWNLOADS* ## [ Boosting Revenue and Long-Term Success for Home Chef ](https://crometrics.com/case-studies/home-chef/) ![Dynamic Personalized Experiences Transform Users into Advocates for Calendly](https://crometrics.com/wp-content/uploads/2025/10/FeaturedImageCalendly.png) +2.6% *Product Visits* ## [ Dynamic Personalized Experiences Transform Users into Advocates for Calendly ](https://crometrics.com/case-studies/personalized-experiences-calendly/) ## Ready To Amplify Your Growth? 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