--- title: "How Bombas Increased Logins by 36% - Cro Metrics" url: "https://crometrics.com/case-studies/how-bombas-increased-logins-by-36/" image: "https://crometrics.com/wp-content/uploads/2025/10/BombasFeaturedImage.png" --- ![Bombas](https://crometrics.com/wp-content/uploads/2025/08/bombas.svg) # How Bombas Increased Logins by 36% CLIENT Bombas SERVICE Digital Journey & CRO, Integrated Marketing INDUSTRY Ecommerce / Retail +36% Logins +4.1% Orders placed +81K Orders ![Bombas mobile homepage test—winner vs. control](https://crometrics.com/wp-content/uploads/2025/10/BombasMainImage.png "Bombas mobile homepage test—winner vs. control") ## Background ## Background ## Bombas, a leading sock and apparel brand, faced challenges with their account login process, which limited user engagement and hindered checkout efficiency. They partnered with Cro Metrics to improve the login experience and streamline the customer journey. ## Challenges ## Challenges ## Login Issues Signal Trouble Bombas noticed less than 2% of users were logging in before checkout, indicating issues with the login process. As a result, they experienced a reduction in rebuy opportunities, complicated checkout flows, and limited overall engagement. ## Solution ## Solution ## Optimize the Login Functionality for Bombas Buyers Our team tested and optimized the login functionality, clarifying the login option and highlighting its value to users, driving higher engagement and smoother checkout experiences. ## Client Testimonial ## Client Testimonial ## “We have increased our testing program’s velocity and overall ROI. This comes from improved process and education on how to identify and structure good hypothesis routed in clear customer pain points / problems. We have worked together quite well over the years, which led to more impact and more test learnings.” – Senior Director of Digital Product, Bombas ## Methodology ## Methodology ## Experimentation Strategy Reveals iIsights that Scale Across the Entire Digital Experience We implemented a focused, experiment-led approach, hypothesizing that changing the login icon to the text “Log In” would make the option clearer and encourage users to engage. The test ran across all devices, measuring login clicks, account creation, Buy Again page traffic, and order placement. We saw immediate impact: login clicks increased by 36% with 99% statistical significance on the first day, and orders reached statistical significance within 2 days. Account creation trends increased double digits, and traffic to the Buy Again page grew tremendously, ultimately resulting in a huge increase in additional orders. This test demonstrated that small, user-focused adjustments in the login process can meaningfully improve engagement and revenue. Our structured testing approach allowed Bombas to validate the solution quickly and scale the improvements across their digital experience. ## Results ## Results ## +36% Account Logins, More Repeat Purchases Optimizing Bombas’ login experience significantly boosted user engagement and streamlined the checkout process, driving 36% more account logins, increased repeat purchases, and meaningful growth in overall orders – all while creating a smoother, more satisfying experience for customers. - +36% Logins - +4.1% Orders Placed - 81K Additional Orders ## Read more case studies ![Nonprofit Unlocks 60% More Donations From Donor Journey Analysis Insights](https://crometrics.com/wp-content/uploads/2024/09/NonprofitDJA1.png) +60% *revenue from homepage CTAs* ## [ Nonprofit Unlocks 60% More Donations From Donor Journey Analysis Insights ](https://crometrics.com/case-studies/nonprofit-unlocks-60-more-donations-from-donor-journey-analysis-insights/) ![Website Redesign Experimentation Drives Significant Results for Sierra Club](https://crometrics.com/wp-content/uploads/2025/10/SierraClubComp3.png) +40% *Monthly Donations* ## [ Website Redesign Experimentation Drives Significant Results for Sierra Club ](https://crometrics.com/case-studies/sierra-club-website-redesign/) ![Unified Data Uncovers Opportunities for Experiment-Led Growth](https://crometrics.com/wp-content/uploads/2025/10/YamiComp2.png) ## [ Unified Data Uncovers Opportunities for Experiment-Led Growth ](https://crometrics.com/case-studies/yami/) ![Understanding Customers Across A Non-Traditional Funnel](https://crometrics.com/wp-content/uploads/2025/10/WOWComp.png) ## [ Understanding Customers Across A Non-Traditional Funnel ](https://crometrics.com/case-studies/wow-analytics/) ![Turning Clicks into Trips by Reducing Friction for High-Intent Users](https://crometrics.com/wp-content/uploads/2025/10/HyattComp.png) +2.5% *Conversion rate* ## [ Turning Clicks into Trips by Reducing Friction for High-Intent Users ](https://crometrics.com/case-studies/turning-clicks-into-trips-by-reducing-friction-for-high-intent-users/) ![Simple E-Newsletter Updates Boost Click-Through Rates](https://crometrics.com/wp-content/uploads/2025/10/TFA1.png) +30% *click-through rate* ## [ Simple E-Newsletter Updates Boost Click-Through Rates ](https://crometrics.com/case-studies/teach-for-america/) ![Boosting Revenue and Long-Term Success for Home Chef](https://crometrics.com/wp-content/uploads/2025/10/FeaturedImageHomechef.png) +2.4K *APP DOWNLOADS* ## [ Boosting Revenue and Long-Term Success for Home Chef ](https://crometrics.com/case-studies/home-chef/) ![Dynamic Personalized Experiences Transform Users into Advocates for Calendly](https://crometrics.com/wp-content/uploads/2025/10/FeaturedImageCalendly.png) +2.6% *Product Visits* ## [ Dynamic Personalized Experiences Transform Users into Advocates for Calendly ](https://crometrics.com/case-studies/personalized-experiences-calendly/) ## Ready To Amplify Your Growth? Schedule a 30-Minute Strategy Consultation. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "@id": "https://crometrics.com/case-studies/how-bombas-increased-logins-by-36/", "url": "https://crometrics.com/case-studies/how-bombas-increased-logins-by-36/", "name": "How Bombas Increased Logins by 36% - Cro Metrics", "isPartOf": { "@id": "https://crometrics.com/#website" }, "primaryImageOfPage": { "@id": "https://crometrics.com/case-studies/how-bombas-increased-logins-by-36/#primaryimage" }, "image": { "@id": "https://crometrics.com/case-studies/how-bombas-increased-logins-by-36/#primaryimage" }, "thumbnailUrl": "https://crometrics.com/wp-content/uploads/2025/10/BombasFeaturedImage.png", "datePublished": "2025-10-23T00:18:22+00:00", "dateModified": "2026-01-05T12:49:19+00:00", "breadcrumb": { "@id": "https://crometrics.com/case-studies/how-bombas-increased-logins-by-36/#breadcrumb" }, "inLanguage": "en-US", "potentialAction": [ { "@type": "ReadAction", "target": [ "https://crometrics.com/case-studies/how-bombas-increased-logins-by-36/" ] } ] }, { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/case-studies/how-bombas-increased-logins-by-36/#primaryimage", "url": "https://crometrics.com/wp-content/uploads/2025/10/BombasFeaturedImage.png", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/10/BombasFeaturedImage.png", "width": 1280, "height": 720, "caption": "A diverse collection of Bombas socks showcasing the brand's signature comfort designs and vibrant color palette, representing their mission to provide quality essentials while giving back to communities in need." }, { "@type": "BreadcrumbList", "@id": "https://crometrics.com/case-studies/how-bombas-increased-logins-by-36/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://crometrics.com/" }, { "@type": "ListItem", "position": 2, "name": "Case Studies", "item": "https://crometrics.com/case-studies/" }, { "@type": "ListItem", "position": 3, "name": "How Bombas Increased Logins by 36%" } ] }, { "@type": "WebSite", "@id": "https://crometrics.com/#website", "url": "https://crometrics.com/", "name": "Cro Metrics", "description": "We help companies grow through data-driven experimentation.", "publisher": { "@id": "https://crometrics.com/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://crometrics.com/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "en-US" }, { "@type": "Organization", "@id": "https://crometrics.com/#organization", "name": "Cro Metrics", "url": "https://crometrics.com/", "logo": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/#/schema/logo/image/", "url": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "width": 1200, "height": 630, "caption": "Cro Metrics" }, "image": { "@id": "https://crometrics.com/#/schema/logo/image/" }, "sameAs": [ "https://www.facebook.com/CroMetrics/", "https://x.com/crometrics", "https://www.instagram.com/crometrics/", "https://www.linkedin.com/company/crometrics/" ] } ] } ```