--- title: "High-Impact Website Redesign Drives 27% Conversion Lift - Cro Metrics" url: "https://crometrics.com/case-studies/hackerone-website-redesign-drives-27-conversion-lift/" image: "https://crometrics.com/wp-content/uploads/2025/10/HackerOneComprFeaturedImage.png" --- ![HackerOne](https://crometrics.com/wp-content/uploads/2025/11/HackerOne.svg) # High-Impact Website Redesign Drives 27% Conversion Lift CLIENT HackerOne SERVICE Creative Services, Digital Journey & CRO, Integrated Marketing, Website Design & Development INDUSTRY SaaS and Lead Gen, Technology +27% Conversion Rate +60% Contact Form Submissions -16% Drop-off Rates +17% Engagement on Key Landing Pages ![HackerOne homepage hero with AI-powered security visuals](https://crometrics.com/wp-content/uploads/2025/10/hackerOneComp1-2.png "HackerOne homepage hero with AI-powered security visuals") ## Background ## Background ## HackerOne is a cybersecurity firm that connects organizations with ethical hackers to uncover and fix vulnerabilities through bug bounty programs, disclosure programs, and pentesting. Ahead of their biggest company event of the year, HackerOne needed a website redesign that reflected a bold new brand identity while maintaining a seamless user experience. The project required balancing innovative design with fast load times, intuitive navigation, and a tight launch schedule. ## Challenge ## Challenge ## Complex Site Redesign Needed, Ultra-tight Timeline HackerOne needed a high-impact site redesign for a major company event that aligned with a new brand identity, ensured optimal performance on a complex Drupal site, and preserved user experience—all under an aggressive timeline. ## Solution ## Solution ## Implement a Data-driven, Streamlined Redesign Process That Delivers High-impact Results Our team led a data-driven, phased redesign that included in-depth stakeholder interviews, UX testing, modular page templates, Drupal 11 implementation, SEO optimization, and post-launch validation, ensuring a seamless launch while driving measurable increases in conversions, form submissions, and user engagement. ## Client Testimonial ## Client Testimonial ## “Cro Metrics delivered a redesign that didn’t just look great—it performed. Their team seamlessly blended strategy, design, and execution to hit our aggressive timeline and improve key conversion metrics.” – Internal HackerOne Stakeholder ## Methodology ## Methodology ## Driving Success with a Tailored, Phased Website Redesign Approach We approached the HackerOne redesign through a structured, phased methodology designed to balance bold design with measurable business outcomes. The engagement began with discovery and kickoff, including stakeholder interviews, internal focus groups, brand audits, and competitor benchmarking. These insights informed a strategy that prioritized user experience while integrating HackerOne’s refreshed brand identity across all pages. The design and testing phase included data-driven UX, seamless brand integration, and scalable templates that allowed the site to evolve with future needs. Drupal 11 implementation followed, combined with SEO optimization, smooth integrations, rigorous testing, and content migration. Throughout the project, our team facilitated hands-on team training to ensure HackerOne could maintain the site long-term. To ensure success, Cro Metrics employed post-launch validation through QA and ongoing testing. Our methodology emphasized component-based builds, enabling flexibility for future updates, and collaborative workflows, including daily syncs and real-time adjustments. By aligning content with user journeys, implementing modular layouts, and optimizing forms and landing pages, the redesign increased engagement, improved form completions, and reduced drop-off rates. ## Results ## Results ## Higher Conversions, Lower Drop-offs, & Better Engagement - All on Time The redesigned HackerOne website launched on time for their major event, achieving a 27% increase in conversions, significant lifts in form submissions, and improved engagement across landing pages—all while maintaining performance and brand integrity. - +27% Conversion Rate - +60% Contact Form Submissions - +17% Engagement on Key Landing Pages - -1.6% Drop-Off Rates ## Read more case studies ![Nonprofit Unlocks 60% More Donations From Donor Journey Analysis Insights](https://crometrics.com/wp-content/uploads/2024/09/NonprofitDJA1.png) +60% *revenue from homepage CTAs* ## [ Nonprofit Unlocks 60% More Donations From Donor Journey Analysis Insights ](https://crometrics.com/case-studies/nonprofit-unlocks-60-more-donations-from-donor-journey-analysis-insights/) ![Website Redesign Experimentation Drives Significant Results for Sierra Club](https://crometrics.com/wp-content/uploads/2025/10/SierraClubComp3.png) +40% *Monthly Donations* ## [ Website Redesign Experimentation Drives Significant Results for Sierra Club ](https://crometrics.com/case-studies/sierra-club-website-redesign/) ![Unified Data Uncovers Opportunities for Experiment-Led Growth](https://crometrics.com/wp-content/uploads/2025/10/YamiComp2.png) ## [ Unified Data Uncovers Opportunities for Experiment-Led Growth ](https://crometrics.com/case-studies/yami/) ![Understanding Customers Across A Non-Traditional Funnel](https://crometrics.com/wp-content/uploads/2025/10/WOWComp.png) ## [ Understanding Customers Across A Non-Traditional Funnel ](https://crometrics.com/case-studies/wow-analytics/) ![Turning Clicks into Trips by Reducing Friction for High-Intent Users](https://crometrics.com/wp-content/uploads/2025/10/HyattComp.png) +2.5% *Conversion rate* ## [ Turning Clicks into Trips by Reducing Friction for High-Intent Users ](https://crometrics.com/case-studies/turning-clicks-into-trips-by-reducing-friction-for-high-intent-users/) ![Simple E-Newsletter Updates Boost Click-Through Rates](https://crometrics.com/wp-content/uploads/2025/10/TFA1.png) +30% *click-through rate* ## [ Simple E-Newsletter Updates Boost Click-Through Rates ](https://crometrics.com/case-studies/teach-for-america/) ![Boosting Revenue and Long-Term Success for Home Chef](https://crometrics.com/wp-content/uploads/2025/10/FeaturedImageHomechef.png) +2.4K *APP DOWNLOADS* ## [ Boosting Revenue and Long-Term Success for Home Chef ](https://crometrics.com/case-studies/home-chef/) ![Dynamic Personalized Experiences Transform Users into Advocates for Calendly](https://crometrics.com/wp-content/uploads/2025/10/FeaturedImageCalendly.png) +2.6% *Product Visits* ## [ Dynamic Personalized Experiences Transform Users into Advocates for Calendly ](https://crometrics.com/case-studies/personalized-experiences-calendly/) ## Ready To Amplify Your Growth? Schedule a 30-Minute Strategy Consultation. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "@id": "https://crometrics.com/case-studies/hackerone-website-redesign-drives-27-conversion-lift/", "url": "https://crometrics.com/case-studies/hackerone-website-redesign-drives-27-conversion-lift/", "name": "High-Impact Website Redesign Drives 27% Conversion Lift - Cro Metrics", "isPartOf": { "@id": "https://crometrics.com/#website" }, "primaryImageOfPage": { "@id": "https://crometrics.com/case-studies/hackerone-website-redesign-drives-27-conversion-lift/#primaryimage" }, "image": { "@id": "https://crometrics.com/case-studies/hackerone-website-redesign-drives-27-conversion-lift/#primaryimage" }, "thumbnailUrl": "https://crometrics.com/wp-content/uploads/2025/10/HackerOneComprFeaturedImage.png", "datePublished": "2026-07-26T08:14:26+00:00", "dateModified": "2026-07-26T12:14:27+00:00", "breadcrumb": { "@id": "https://crometrics.com/case-studies/hackerone-website-redesign-drives-27-conversion-lift/#breadcrumb" }, "inLanguage": "en-US", "potentialAction": [ { "@type": "ReadAction", "target": [ "https://crometrics.com/case-studies/hackerone-website-redesign-drives-27-conversion-lift/" ] } ] }, { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/case-studies/hackerone-website-redesign-drives-27-conversion-lift/#primaryimage", "url": "https://crometrics.com/wp-content/uploads/2025/10/HackerOneComprFeaturedImage.png", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/10/HackerOneComprFeaturedImage.png", "width": 1280, "height": 720, "caption": "A HackerOne team member focuses on their work at a dual-monitor setup in the company's bright, modern office space." }, { "@type": "BreadcrumbList", "@id": "https://crometrics.com/case-studies/hackerone-website-redesign-drives-27-conversion-lift/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://crometrics.com/" }, { "@type": "ListItem", "position": 2, "name": "Case Studies", "item": "https://crometrics.com/case-studies/" }, { "@type": "ListItem", "position": 3, "name": "High-Impact Website Redesign Drives 27% Conversion Lift" } ] }, { "@type": "WebSite", "@id": "https://crometrics.com/#website", "url": "https://crometrics.com/", "name": "Cro Metrics", "description": "We help companies grow through data-driven experimentation.", "publisher": { "@id": "https://crometrics.com/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://crometrics.com/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "en-US" }, { "@type": "Organization", "@id": "https://crometrics.com/#organization", "name": "Cro Metrics", "url": "https://crometrics.com/", "logo": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/#/schema/logo/image/", "url": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "width": 1200, "height": 630, "caption": "Cro Metrics" }, "image": { "@id": "https://crometrics.com/#/schema/logo/image/" }, "sameAs": [ "https://www.facebook.com/CroMetrics/", "https://x.com/crometrics", "https://www.instagram.com/crometrics/", "https://www.linkedin.com/company/crometrics/" ] } ] } ```