--- title: "Secure Growth: Experimentation and Personalization is Transformative for Ring - Cro Metrics" url: "https://crometrics.com/case-studies/experimentation-and-personalization-for-ring/" image: "https://crometrics.com/wp-content/uploads/2025/10/Ring1-2.png" --- ![Ring](https://crometrics.com/wp-content/uploads/2025/11/RingLogo.svg) # Secure Growth: Experimentation and Personalization is Transformative for Ring CLIENT Ring SERVICE Customer Journey Analysis, Digital Journey & CRO, Integrated Marketing, Personalization INDUSTRY Ecommerce / Retail +13% Average order value 60X Return on investment ![Neighborhood view from a Ring doorbell camera](https://crometrics.com/wp-content/uploads/2025/10/Ring1-1-scaled.png "Neighborhood view from a Ring doorbell camera") ## Background ## Background ## Ring is the leading provider of home security products with a simple mission: Make Neighborhoods Safer. From a humble appearance on Shark Tank to a $1 billion dollar acquisition from Amazon a few short years later, Ring has had quite a ride. Ring partnered with Cro Metrics because they needed an experimentation partner with deep expertise in eCommerce growth. ## Challenge ## Challenge ## Increase Multi-product Purchases for More Revenue With rapid growth and an ever-expanding product line, Ring wanted to increase multi-product purchases, reduce friction for first-time customers, and improve customer loyalty and retention. ## Solution ## Solution ## Use Onsite Experimentation to Gain Behavioral Insights for Deeper Personalization We began by analyzing the customer journey, and identifying friction points through the purchase process. A series of successful tests alleviated these bottlenecks. In parallel, we devised a strategy to improve product messaging and positioning for new products and bundles. Throughout the program, testing velocity increased, delivering compounded results and learnings, which allowed our methods to mature into audience development based on high-impact customer segments. As we learned about these consumers and their buying patterns, onsite personalization via relevant recommendations were leveraged to drive cross and upsell product bundles and accessories. ## Client Testimonial ## Client Testimonial ## “It has been such a pleasure working with the team and seeing the results here at Ring. Your service is outstanding. Your enthusiasm for our business, your ideas, and the Cro Metrics team are second to none.” – David Kaye, Former VP, Global Ecommerce and Subscription, Ring ## Results ## Results ## More Bundles Bought, +13% Average Order Value, 60x ROI By focusing on multi-product and bundles, we achieved a **13% increase in average order value,** significant to Ring’s goal of product line expansion and their ultimate mission to Make Neighborhoods Safer. Throughout the program, Ring has benefited from a **60X return on its investment** in website optimization and personalization. ## Read more case studies ![Nonprofit Unlocks 60% More Donations From Donor Journey Analysis Insights](https://crometrics.com/wp-content/uploads/2024/09/NonprofitDJA1.png) +60% *revenue from homepage CTAs* ## [ Nonprofit Unlocks 60% More Donations From Donor Journey Analysis Insights ](https://crometrics.com/case-studies/nonprofit-unlocks-60-more-donations-from-donor-journey-analysis-insights/) ![Website Redesign Experimentation Drives Significant Results for Sierra Club](https://crometrics.com/wp-content/uploads/2025/10/SierraClubComp3.png) +40% *Monthly Donations* ## [ Website Redesign Experimentation Drives Significant Results for Sierra Club ](https://crometrics.com/case-studies/sierra-club-website-redesign/) ![Unified Data Uncovers Opportunities for Experiment-Led Growth](https://crometrics.com/wp-content/uploads/2025/10/YamiComp2.png) ## [ Unified Data Uncovers Opportunities for Experiment-Led Growth ](https://crometrics.com/case-studies/yami/) ![Understanding Customers Across A Non-Traditional Funnel](https://crometrics.com/wp-content/uploads/2025/10/WOWComp.png) ## [ Understanding Customers Across A Non-Traditional Funnel ](https://crometrics.com/case-studies/wow-analytics/) ![Turning Clicks into Trips by Reducing Friction for High-Intent Users](https://crometrics.com/wp-content/uploads/2025/10/HyattComp.png) +2.5% *Conversion rate* ## [ Turning Clicks into Trips by Reducing Friction for High-Intent Users ](https://crometrics.com/case-studies/turning-clicks-into-trips-by-reducing-friction-for-high-intent-users/) ![Simple E-Newsletter Updates Boost Click-Through Rates](https://crometrics.com/wp-content/uploads/2025/10/TFA1.png) +30% *click-through rate* ## [ Simple E-Newsletter Updates Boost Click-Through Rates ](https://crometrics.com/case-studies/teach-for-america/) ![Boosting Revenue and Long-Term Success for Home Chef](https://crometrics.com/wp-content/uploads/2025/10/FeaturedImageHomechef.png) +2.4K *APP DOWNLOADS* ## [ Boosting Revenue and Long-Term Success for Home Chef ](https://crometrics.com/case-studies/home-chef/) ![Dynamic Personalized Experiences Transform Users into Advocates for Calendly](https://crometrics.com/wp-content/uploads/2025/10/FeaturedImageCalendly.png) +2.6% *Product Visits* ## [ Dynamic Personalized Experiences Transform Users into Advocates for Calendly ](https://crometrics.com/case-studies/personalized-experiences-calendly/) ## Ready To Amplify Your Growth? Schedule a 30-Minute Strategy Consultation. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "@id": "https://crometrics.com/case-studies/experimentation-and-personalization-for-ring/", "url": "https://crometrics.com/case-studies/experimentation-and-personalization-for-ring/", "name": "Secure Growth: Experimentation and Personalization is Transformative for Ring - Cro Metrics", "isPartOf": { "@id": "https://crometrics.com/#website" }, "primaryImageOfPage": { "@id": "https://crometrics.com/case-studies/experimentation-and-personalization-for-ring/#primaryimage" }, "image": { "@id": "https://crometrics.com/case-studies/experimentation-and-personalization-for-ring/#primaryimage" }, "thumbnailUrl": "https://crometrics.com/wp-content/uploads/2025/10/Ring1-2.png", "datePublished": "2025-10-23T01:14:33+00:00", "dateModified": "2025-12-04T12:43:09+00:00", "breadcrumb": { "@id": "https://crometrics.com/case-studies/experimentation-and-personalization-for-ring/#breadcrumb" }, "inLanguage": "en-US", "potentialAction": [ { "@type": "ReadAction", "target": [ "https://crometrics.com/case-studies/experimentation-and-personalization-for-ring/" ] } ] }, { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/case-studies/experimentation-and-personalization-for-ring/#primaryimage", "url": "https://crometrics.com/wp-content/uploads/2025/10/Ring1-2.png", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/10/Ring1-2.png", "width": 1280, "height": 720, "caption": "A Ring video doorbell captures a peaceful suburban street scene from a covered front porch, showcasing the camera's wide-angle field of view and home security monitoring capabilities." }, { "@type": "BreadcrumbList", "@id": "https://crometrics.com/case-studies/experimentation-and-personalization-for-ring/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://crometrics.com/" }, { "@type": "ListItem", "position": 2, "name": "Case Studies", "item": "https://crometrics.com/case-studies/" }, { "@type": "ListItem", "position": 3, "name": "Secure Growth: Experimentation and Personalization is Transformative for Ring" } ] }, { "@type": "WebSite", "@id": "https://crometrics.com/#website", "url": "https://crometrics.com/", "name": "Cro Metrics", "description": "We help companies grow through data-driven experimentation.", "publisher": { "@id": "https://crometrics.com/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://crometrics.com/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "en-US" }, { "@type": "Organization", "@id": "https://crometrics.com/#organization", "name": "Cro Metrics", "url": "https://crometrics.com/", "logo": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/#/schema/logo/image/", "url": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "width": 1200, "height": 630, "caption": "Cro Metrics" }, "image": { "@id": "https://crometrics.com/#/schema/logo/image/" }, "sameAs": [ "https://www.facebook.com/CroMetrics/", "https://x.com/crometrics", "https://www.instagram.com/crometrics/", "https://www.linkedin.com/company/crometrics/" ] } ] } ```