Archive
12 Aug The New SEO Territory: Mapping Your Future with AEO and GEO
Posted at 08:58h
in A/B Testing Ideas, AEO, Conversion Optimization, Generative AI, GEO, SEO, Strategy, Technical
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Search Engine Optimization (SEO) is not going away but it is expanding into new territories. The map is bigger now, the routes are changing, and there are more ways than ever to reach your destination. What used to...
30 Jul If the Traditional Redesign Is Dead, What Comes Next?
Redesigning your website shouldn’t feel like crossing your fingers and hoping it works. But that’s the pattern we see far too often. At Cro Metrics, we’ve worked with enough mid-market and enterprise teams post-launch to know the typical playbook: months of effort poured into a...
23 Jul Why “Can’t Find Anything” Might Be the Saddest 3 Words in UX
We’ve all been there. Clicking around a website, hoping something will make sense, only to mutter those dreaded words: “I can’t find anything.” According to Cro Metrics EVP of Product, Dave Albert, that’s the death knell of any digital experience. And unfortunately, it’s more common...
11 Jul Paid Media Pulse – June 2024
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Welcome to Cro Metrics' Paid Media Pulse, our series dedicated to bringing you the latest and most relevant insights in the world of paid media. Each month, our expert paid media team curates key trends and articles,...
07 Jun Paid Media Pulse – May 2024
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Welcome to Cro Metrics' Paid Media Pulse, our series dedicated to bringing you the latest and most relevant insights in the world of paid media. Each month, our expert paid media team curates key trends and articles,...
28 Apr Inferential Statistics
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Statistical methods and techniques used to draw conclusions or make inferences about a population based on sample data, including hypothesis testing, estimation, and regression analysis.[/vc_column_text][/vc_column][/vc_row]...
28 Apr Frequentist
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]A statistical approach that relies on the principles of probability and frequentist inference to make inferences about population parameters based on observed sample data, assuming that probabilities reflect long-run frequencies of events.[/vc_column_text][/vc_column][/vc_row]...
28 Apr Return on Investment (ROI)
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]A measure of the profitability or effectiveness of an investment, calculated by dividing the net profit or benefits generated by the investment by the total cost of the investment, expressed as a percentage or ratio.[/vc_column_text][/vc_column][/vc_row]...
28 Apr Heatmaps
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Visual representations of data that show how users interact with a webpage or application, highlighting areas of high activity or engagement to help identify usability issues, optimize layouts, and improve user experience.[/vc_column_text][/vc_column][/vc_row]...