Tools

Whether your business is couture apparel or digital marketing, nobody wants their "seams" showing. And nobody knows this better than Stella&Dot, which helps women entrepreneurs become independent stylists by selling fashion accessories. Just as beautifully styled clothing depends on the skill of the couturier, selling these items successfully online relies on a seamless optimization and testing strategy.

If growth hacking were a person, it might be Commander Data from Star Trek: The Next Generation. Okay, he was an android, (and a quantum leap more powerful than smart phones!) though he evolved considerably during the show's 7-year run, gaining emotion and even a sense of humor. But at heart (or whatever mechanical substitute was embedded in its place), Data was an analytical thinker focused on metrics: the best outcome for the Enterprise. His name was Data, after all. He might have been the original growth hacker.