---
title: "Pay-Per-Click (PPC) - Cro Metrics"
description: "An online advertising model in which advertisers pay a fee each time their ad is clicked."
url: "https://crometrics.com/blog/pay-per-click/"
image: "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png"
---

#### Blog

 Sunday, April 28, 2024

# Pay-Per-Click (PPC)

 Reading time: 1 minute

  By Cro Metrics

With nearly two decades of experimentation and optimization expertise, Cro Metrics specializes in digital journey and conversion rate optimization, AI-powered growth intelligence through our proprietary Iris™ platform, and integrated marketing strategies that connect human experience with technical precision. We serve enterprise clients seeking to drive measurable business outcomes through rigorous testing, behavioral science, and connected consumer journeys.

 [  ](https://www.linkedin.com/company/crometrics)

## Table of Contents

- [Introduction](#intro)
- [My 5 Top Takeaways from the Lead Gen Innovation Lab](#top5)
- [Moving Ahead with Lead Generation](#moving-ahead)

What's next?

- [A/B Testing Ideas](https://crometrics.com/resources/?topic=a-b-testing-ideas)

## Ready To Amplify Your Growth?

Schedule a 30-Minute Strategy Consultation.

 [Get In Touch](/contact)

## Recent **activities**

- [ How to Properly Determine A/B Testing Sample Size ](https://crometrics.com/blog/ab-testing-sample-size/)
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- [ The Principles of a Successful Optimization Strategy ](https://crometrics.com/blog/optimization-strategy/)
- [ Your Emails Aren’t Getting Opened Because They’re Not Getting Delivered ](https://crometrics.com/blog/email-deliverability-2026/)

   An online advertising model in which advertisers pay a fee each time their ad is clicked, typically used in search engine advertising to drive traffic to websites, offering a cost-effective and measurable way to reach target audiences and generate leads or sales.

Ready to turn ambitious growth goals into deeper customer connections and measurable business impact?

 [Reach Out Today](/contact)

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