--- title: "How Clorox Experiments Across Brands to Turn Visitors into Customers - Cro Metrics" url: "https://crometrics.com/blog/how-clorox-experiments-across-brands-to-turn-visitors-into-customers/" image: "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png" --- #### Blog Wednesday, April 29, 2020 # How Clorox Experiments Across Brands to Turn Visitors into Customers Reading time: 1 minute By Dave Albert Over two decades of experience launching, scaling & selling startups. EVP of Product at Cro Metrics, leading Analytics & R&D to build tech that drives client wins. Took an email marketing startup from zero to acquisition, now guiding Fortune 500s. Married father of two, pickle ball enthusiast, motorcycle rider, hiker, cook, bucket list addict. [ ](https://www.linkedin.com/in/davidpaulalbert) [ ](mailto:%20dave.albert@crometrics.com) ## Table of Contents - [Introduction](#intro) - [My 5 Top Takeaways from the Lead Gen Innovation Lab](#top5) - [Moving Ahead with Lead Generation](#moving-ahead) What's next? - [Strategy](https://crometrics.com/resources/?topic=strategy) ## Ready To Amplify Your Growth? Schedule a 30-Minute Strategy Consultation. [Get In Touch](/contact) ## Recent **activities** - [ How to Properly Determine A/B Testing Sample Size ](https://crometrics.com/blog/ab-testing-sample-size/) - [ Top 6 A/B Testing Tools, Experimentation Platforms & Software in 2024 ](https://crometrics.com/blog/top-6-a-b-testing-tools-experimentation-platforms-software-in-2024/) - [ How To Best Structure Your Organization’s Experimentation Team ](https://crometrics.com/blog/how-to-best-structure-your-organizations-experimentation-team/) - [ The Principles of a Successful Optimization Strategy ](https://crometrics.com/blog/optimization-strategy/) - [ Your Emails Aren’t Getting Opened Because They’re Not Getting Delivered ](https://crometrics.com/blog/email-deliverability-2026/) Steven Schuler, Director of Optimizely Product Marketing recently sat down with Miles Liedtke, Brand Engagement at Clorox to discuss Clorox’s experimentation program. Learn how Clorox, in partnership with Cro Metrics and Optimizely, increases customer conversions, sales, and revenue with a strategy of “Learn Small, Scale Big.” Enjoy the presentation and feel free to [contact us anytime](https://crometrics.com/contact/) to discuss! Ready to turn ambitious growth goals into deeper customer connections and measurable business impact? 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