CorePower Yoga believes that the practice of yoga can “power transformation—on and off the mat.” And with almost 200 locations nationwide, as well as online livestream and on-demand classes, there’s something for every yogi, whether newbie or expert.
Having nearly 200 locations nationwide is great news for those interested in attending an in-person class. The number of local reviews is fairly low, however. Could this lack of reviews for each yoga studio on CorePower Yoga’s website be hindering the company’s conversions? We could test that.
The Opportunity: Missing Location Reviews May Result in Website Visitors Leaving in Search of Reviews Elsewhere
Online reviews are critical for all businesses in any industry as consumers use them to drive their purchasing decisions. Google has become one of the first places consumers look when they want to check into a business before purchasing or visiting a business location (and in this case, a yoga studio).
Currently, CorePower Yoga doesn’t feature location-based review content to set their studios apart from each other. As a result, consumers must leave the website to find local reviews before booking a class or purchasing a yoga membership.
Unfortunately, this places friction in the conversion process. By asking the consumer to go and look for information elsewhere, we run the risk of them not returning to the CorePower Yoga website to convert.
The Control
Our Hypothesis: Featuring Online Reviews Will Increase Traffic & Reduce Bounce Rate
According to Respondiligent, 63% of consumers use a search engine to find online reviews. And idig Marketing reports that 59% of consumers look at 2-3 review sites before making a decision about a business.
The #1 recommendation from Spiegel Research Center is to display reviews and ratings on your product website. Retailers who don’t risk losing customers to a website that does. Online reviews can truly make or break a conversion.
The Potential Fix: Place Reviews on Individual Studio Location Pages
We would begin our test by placing Google reviews on each studio location page to provide visitors with the quickest way to gain information regarding their potential experience.
This change would provide candid feedback on real consumer experiences, social proof that reduces the sense of risk and a positive ranking factor to enhance local search engine visibility.
We hypothesize this change would increase traffic to studio pages, reduce bounce rate, increase conversion rate and increase revenue through membership and studio class pack purchases.
The Variation
What Can Cro Metrics Test for You?
Something as easy as adding reviews to your website could stand between you and business growth. It’s past time to start testing. To learn more about our experimentation and optimization programs, send us a message.