--- title: "Strategy Archives - Page 4 of 8 - Cro Metrics" image: "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png" --- # Strategy [Home](https://crometrics.com/) > Strategy (Page 4) [ ![Annualized Impact](https://crometrics.com/wp-content/uploads/2025/09/annualized_impact-scaled.png) ](https://crometrics.com/blog/whats-new-in-iris-may-2024/ "What’s New in Iris | May 2024") ## 14 May [What’s New in Iris | May 2024](https://crometrics.com/blog/whats-new-in-iris-may-2024/ "What’s New in Iris | May 2024") Posted at 12:04h in [Analytics](https://crometrics.com/blog/category/analytics/), [Iris](https://crometrics.com/blog/category/iris/), [Strategy](https://crometrics.com/blog/category/strategy/), [Technical](https://crometrics.com/blog/category/technical/) by [Cro Metrics](https://crometrics.com/blog/author/cro-metrics/) [0 Comments](https://crometrics.com/blog/whats-new-in-iris-may-2024/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]At Cro Metrics, continuous improvement and strategic growth are at the core of everything we do. That’s why we're excited to share several new features rolling out on our Iris platform. These updates are tailored to enhance... [Read More](https://crometrics.com/blog/whats-new-in-iris-may-2024/) [ ![Cs 1144 Thought Leadership A Comprehensive Guide To Testing Software Companies 1x1 2](https://crometrics.com/wp-content/uploads/2024/05/CS-1144-Thought-Leadership-_-A-Comprehensive-Guide-to-Testing-Software-Companies-1x1-2.svg) ](https://crometrics.com/blog/persuasion-in-pictures-how-visual-social-proof-drives-conversions/ "Persuasion in Pictures: How Visual Social Proof Drives Conversions") ## 08 May [Persuasion in Pictures: How Visual Social Proof Drives Conversions](https://crometrics.com/blog/persuasion-in-pictures-how-visual-social-proof-drives-conversions/ "Persuasion in Pictures: How Visual Social Proof Drives Conversions") Posted at 07:27h in [Case Study](https://crometrics.com/blog/category/case-study/), [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Marketing](https://crometrics.com/blog/category/marketing/), [Strategy](https://crometrics.com/blog/category/strategy/), [Website Redesign](https://crometrics.com/blog/category/website-redesign/) by [Samantha McClure](https://crometrics.com/blog/author/samantha-mcclure/) [0 Comments](https://crometrics.com/blog/persuasion-in-pictures-how-visual-social-proof-drives-conversions/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]In an effort to boost website conversion rates, many brands may be overlooking a powerful strategy: harnessing the power of visual social proof. In today’s fiercely competitive digital market, enhancing the persuasiveness of your online presence can... [Read More](https://crometrics.com/blog/persuasion-in-pictures-how-visual-social-proof-drives-conversions/) [ ![Coe](https://crometrics.com/wp-content/uploads/2024/05/COE.svg) ](https://crometrics.com/blog/how-to-best-structure-your-organizations-experimentation-team/ "How To Best Structure Your Organization’s Experimentation Team") ## 08 May [How To Best Structure Your Organization’s Experimentation Team](https://crometrics.com/blog/how-to-best-structure-your-organizations-experimentation-team/ "How To Best Structure Your Organization’s Experimentation Team") Posted at 06:47h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Culture](https://crometrics.com/blog/category/culture/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Jennifer Lindsay](https://crometrics.com/blog/author/jennifer-lindsay/) [0 Comments](https://crometrics.com/blog/how-to-best-structure-your-organizations-experimentation-team/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Most companies implement experimentation in some way, but the most successful ones make it a core part of their team structures. Amazon, Meta, the biggest brands in the world all dedicate and specialize their teams to optimize... [Read More](https://crometrics.com/blog/how-to-best-structure-your-organizations-experimentation-team/) [ ![Cs 1149 1200x120 Featured Image](https://crometrics.com/wp-content/uploads/2024/04/CS-1149-1200x120-featured-image.svg) ](https://crometrics.com/blog/leveraging-nonprofit-email-tactics-for-e-commerce-growth/ "Leveraging Nonprofit Email Tactics for E-Commerce Growth") ## 17 Apr [Leveraging Nonprofit Email Tactics for E-Commerce Growth](https://crometrics.com/blog/leveraging-nonprofit-email-tactics-for-e-commerce-growth/ "Leveraging Nonprofit Email Tactics for E-Commerce Growth") Posted at 11:36h in [ecommerce](https://crometrics.com/blog/category/ecommerce/), [Lifecycle](https://crometrics.com/blog/category/lifecycle/), [Marketing](https://crometrics.com/blog/category/marketing/), [Personalization](https://crometrics.com/blog/category/personalization/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Melanie Buck](https://crometrics.com/blog/author/melanie-buck/) [0 Comments](https://crometrics.com/blog/leveraging-nonprofit-email-tactics-for-e-commerce-growth/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]While e-commerce giants often dominate discussions on digital marketing strategies, we've witnessed those same giants leave dollars on the table by leaning away and reducing budgets from one tried-and-tested channel. What are nonprofits doing differently? They are... [Read More](https://crometrics.com/blog/leveraging-nonprofit-email-tactics-for-e-commerce-growth/) [ ![Testing For Genuine Connections](https://crometrics.com/wp-content/uploads/2024/04/testing-for-genuine-connections.svg) ](https://crometrics.com/blog/four-ways-to-maximize-your-email-roi-in-2024/ "Four Ways To Maximize Your Email ROI In 2024") ## 16 Apr [Four Ways To Maximize Your Email ROI In 2024](https://crometrics.com/blog/four-ways-to-maximize-your-email-roi-in-2024/ "Four Ways To Maximize Your Email ROI In 2024") Posted at 19:04h in [Lifecycle](https://crometrics.com/blog/category/lifecycle/), [Marketing](https://crometrics.com/blog/category/marketing/), [Personalization](https://crometrics.com/blog/category/personalization/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Melanie Buck](https://crometrics.com/blog/author/melanie-buck/) [0 Comments](https://crometrics.com/blog/four-ways-to-maximize-your-email-roi-in-2024/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]In the ever-evolving digital marketing landscape, the allure of the "new" often captivates our attention. Whether it's the latest social media platform, innovative marketing tool, or emerging tactic, the quest for what's novel can sometimes overshadow the... [Read More](https://crometrics.com/blog/four-ways-to-maximize-your-email-roi-in-2024/) [ ![Image 3 1 1024x729](https://crometrics.com/wp-content/uploads/2025/09/Image-3-1-1024x729.png) ](https://crometrics.com/blog/three-things-nonprofits-can-learn-from-for-profit-strategies/ "Three Things Nonprofits Can Learn from For-Profit Digital Marketing Strategies") ## 26 Mar [Three Things Nonprofits Can Learn from For-Profit Digital Marketing Strategies](https://crometrics.com/blog/three-things-nonprofits-can-learn-from-for-profit-strategies/ "Three Things Nonprofits Can Learn from For-Profit Digital Marketing Strategies") Posted at 16:58h in [A/B Testing Ideas](https://crometrics.com/blog/category/a-b-testing-ideas/), [Case Study](https://crometrics.com/blog/category/case-study/), [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [ecommerce](https://crometrics.com/blog/category/ecommerce/), [Lifecycle](https://crometrics.com/blog/category/lifecycle/), [Marketing](https://crometrics.com/blog/category/marketing/), [Paid Media](https://crometrics.com/blog/category/paid-media/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Melanie Buck](https://crometrics.com/blog/author/melanie-buck/) [0 Comments](https://crometrics.com/blog/three-things-nonprofits-can-learn-from-for-profit-strategies/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Something I love about how we operate at Cro Metrics is that our structure allows us to derive learnings and insights into human behavior and apply those learnings across a wide range of industries we work with.... [Read More](https://crometrics.com/blog/three-things-nonprofits-can-learn-from-for-profit-strategies/) [ ![Cs 1164 1x1 Featured Image](https://crometrics.com/wp-content/uploads/2024/03/cs-1164-1x1-Featured-Image.svg) ](https://crometrics.com/blog/the-big-meta-ecomm-play-no-one-is-talking-about/ "The Big Meta E-Commerce Play No One is Talking About Drops April 24") ## 14 Mar [The Big Meta E-Commerce Play No One is Talking About Drops April 24](https://crometrics.com/blog/the-big-meta-ecomm-play-no-one-is-talking-about/ "The Big Meta E-Commerce Play No One is Talking About Drops April 24") Posted at 08:08h in [ecommerce](https://crometrics.com/blog/category/ecommerce/), [Marketing](https://crometrics.com/blog/category/marketing/), [Paid Media](https://crometrics.com/blog/category/paid-media/), [Strategy](https://crometrics.com/blog/category/strategy/), [Technical](https://crometrics.com/blog/category/technical/) by [Samantha McClure](https://crometrics.com/blog/author/samantha-mcclure/) [0 Comments](https://crometrics.com/blog/the-big-meta-ecomm-play-no-one-is-talking-about/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]April 24 is fast approaching, and Meta isn’t fooling around. Brands using the Meta “Shop” functionality must enable Checkout with Facebook and Instagram - essentially Meta’s in-app checkout feature - by April 24 or you will lose your... [Read More](https://crometrics.com/blog/the-big-meta-ecomm-play-no-one-is-talking-about/) [ ![Tl 1 1](https://crometrics.com/wp-content/uploads/2024/02/TL-1-1.png) ](https://crometrics.com/blog/analytics-predictions/ "2024 Analytics Predictions: Beyond the Cookie") ## 25 Feb [2024 Analytics Predictions: Beyond the Cookie](https://crometrics.com/blog/analytics-predictions/ "2024 Analytics Predictions: Beyond the Cookie") Posted at 19:13h in [Analytics](https://crometrics.com/blog/category/analytics/), [Strategy](https://crometrics.com/blog/category/strategy/), [Technical](https://crometrics.com/blog/category/technical/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/analytics-predictions/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Analytics is undergoing a transformation, particularly with the shift away from third party cookie-based tracking. Predictions: Emphasis on first-party data and cookieless tracking solutions. Attribution models of the early 2020s inch closer to obsolescence. Greater focus on measuring... [Read More](https://crometrics.com/blog/analytics-predictions/) [ ![Tl 1 1](https://crometrics.com/wp-content/uploads/2024/02/TL-1-1.png) ](https://crometrics.com/blog/2024-conversion-rate-optimization-cro-predictions/ "Embracing Change: Predictions for D2C Growth Marketing in 2024") ## 25 Feb [Embracing Change: Predictions for D2C Growth Marketing in 2024](https://crometrics.com/blog/2024-conversion-rate-optimization-cro-predictions/ "Embracing Change: Predictions for D2C Growth Marketing in 2024") Posted at 19:03h in [A/B Testing Ideas](https://crometrics.com/blog/category/a-b-testing-ideas/), [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Melanie Buck](https://crometrics.com/blog/author/melanie-buck/) [0 Comments](https://crometrics.com/blog/2024-conversion-rate-optimization-cro-predictions/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]As we step into 2024, the marketing landscape for D2C subscription and memberships continues to evolve rapidly. It’s time to examine the top predictions, what they mean for marketers, and how to stay ahead in this ever-changing... [Read More](https://crometrics.com/blog/2024-conversion-rate-optimization-cro-predictions/) [ ![Sierra Club Comparison 1 1024x865](https://crometrics.com/wp-content/uploads/2025/09/sierra-club-comparison-1-1024x865.png) ](https://crometrics.com/blog/boosting-returns-by-41-percent-the-power-of-accessible-email-content/ "Boosting Returns by 41%: The Power of Accessible Email Content") ## 12 Feb [Boosting Returns by 41%: The Power of Accessible Email Content](https://crometrics.com/blog/boosting-returns-by-41-percent-the-power-of-accessible-email-content/ "Boosting Returns by 41%: The Power of Accessible Email Content") Posted at 15:53h in [Lifecycle](https://crometrics.com/blog/category/lifecycle/), [Marketing](https://crometrics.com/blog/category/marketing/), [Strategy](https://crometrics.com/blog/category/strategy/), [Technical](https://crometrics.com/blog/category/technical/) by [James Buo](https://crometrics.com/blog/author/james-buo/) [0 Comments](https://crometrics.com/blog/boosting-returns-by-41-percent-the-power-of-accessible-email-content/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]In an ever-more-digitized world where email continues to reign supreme as the primary mode of communication across personal and professional spheres, ensuring that your emails are fully accessible has become more than just a checkbox—it's a commitment... [Read More](https://crometrics.com/blog/boosting-returns-by-41-percent-the-power-of-accessible-email-content/) - [](https://crometrics.com/blog/category/strategy/page/3/?format=markdown) - [1](https://crometrics.com/blog/category/strategy/?format=markdown) - [2](https://crometrics.com/blog/category/strategy/page/2/?format=markdown) - [3](https://crometrics.com/blog/category/strategy/page/3/?format=markdown) - 4 - [5](https://crometrics.com/blog/category/strategy/page/5/?format=markdown) - [6](https://crometrics.com/blog/category/strategy/page/6/?format=markdown) - [7](https://crometrics.com/blog/category/strategy/page/7/?format=markdown) - [8](https://crometrics.com/blog/category/strategy/page/8/?format=markdown) - [](https://crometrics.com/blog/category/strategy/page/5/?format=markdown) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "CollectionPage", "@id": "https://crometrics.com/blog/category/strategy/", "url": "https://crometrics.com/blog/category/strategy/page/4/", "name": "Strategy Archives - Page 4 of 8 - Cro Metrics", "isPartOf": { "@id": "https://crometrics.com/#website" }, "primaryImageOfPage": { "@id": "https://crometrics.com/blog/category/strategy/page/4/#primaryimage" }, "image": { "@id": "https://crometrics.com/blog/category/strategy/page/4/#primaryimage" }, "thumbnailUrl": "https://crometrics.com/wp-content/uploads/2025/09/annualized_impact-scaled.png", "breadcrumb": { "@id": "https://crometrics.com/blog/category/strategy/page/4/#breadcrumb" }, "inLanguage": "en-US" }, { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/blog/category/strategy/page/4/#primaryimage", "url": "https://crometrics.com/wp-content/uploads/2025/09/annualized_impact-scaled.png", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/09/annualized_impact-scaled.png", "width": 2560, "height": 1540, "caption": "Annualized Impact" }, { "@type": "BreadcrumbList", "@id": "https://crometrics.com/blog/category/strategy/page/4/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://crometrics.com/" }, { "@type": "ListItem", "position": 2, "name": "Strategy" } ] }, { "@type": "WebSite", "@id": "https://crometrics.com/#website", "url": "https://crometrics.com/", "name": "Cro Metrics", "description": "We help companies grow through data-driven experimentation.", "publisher": { "@id": "https://crometrics.com/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://crometrics.com/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "en-US" }, { "@type": "Organization", "@id": "https://crometrics.com/#organization", "name": "Cro Metrics", "url": "https://crometrics.com/", "logo": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/#/schema/logo/image/", "url": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "width": 1200, "height": 630, "caption": "Cro Metrics" }, "image": { "@id": "https://crometrics.com/#/schema/logo/image/" }, "sameAs": [ "https://www.facebook.com/CroMetrics/", "https://x.com/crometrics", "https://www.instagram.com/crometrics/", "https://www.linkedin.com/company/crometrics/" ] } ] } ```