---
title: "Marketing Archives - Page 4 of 4 - Cro Metrics"
image: "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png"
---

# Marketing

[Home](https://crometrics.com/) > Marketing (Page 4)

   ## 24 Mar [It’s Like Walking the Yellow Brick Road Without Ruby Slippers!](https://crometrics.com/blog/the-case-for-optimization-as-a-marketing-budget-line-item/ "It’s Like Walking the Yellow Brick Road Without Ruby Slippers!")

 Posted at 04:28h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Marketing](https://crometrics.com/blog/category/marketing/), [Strategy](https://crometrics.com/blog/category/strategy/)  by [Chris Neumann](https://crometrics.com/blog/author/crometrics/)  [0 Comments](https://crometrics.com/blog/the-case-for-optimization-as-a-marketing-budget-line-item/#respond)

In The Wizard of Oz, the people living in Oz have never actually seen the Wizard. Yet he affects everything about how the city is run. Minus the Wizard, Oz would be a colorless town, not a destination that transforms lives. Optimization is like Oz. It's...

 [Read More](https://crometrics.com/blog/the-case-for-optimization-as-a-marketing-budget-line-item/)

  ## 17 Feb [Make Monitoring Your Business Automatic](https://crometrics.com/blog/make-monitoring-your-business-automatic/ "Make Monitoring Your Business Automatic")

 Posted at 19:57h in [Marketing](https://crometrics.com/blog/category/marketing/), [Strategy](https://crometrics.com/blog/category/strategy/)  by [Chris Neumann](https://crometrics.com/blog/author/crometrics/)  [0 Comments](https://crometrics.com/blog/make-monitoring-your-business-automatic/#respond)

Unless you're analytical by nature, dealing with business metrics may seem mind-numbingly mundane or induce hair-pulling frustration. How much more exciting to focus on branding, business development, new products in the pipeline...

 [Read More](https://crometrics.com/blog/make-monitoring-your-business-automatic/)

  ## 07 May [How to use the Must Have Score to Increase Conversion Rate](https://crometrics.com/blog/how-to-use-the-must-have-score-to-increase-conversion-rate/ "How to use the Must Have Score to Increase Conversion Rate")

 Posted at 11:30h in [Marketing](https://crometrics.com/blog/category/marketing/)  by [Chris Neumann](https://crometrics.com/blog/author/crometrics/)  [0 Comments](https://crometrics.com/blog/how-to-use-the-must-have-score-to-increase-conversion-rate/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Sean Ellis's CatchFree recently released a product called MustHaveScore.com. It's a "concierge MVP" at this point, but I've been using it with all of my consulting clients and have had amazing success. The reason it's successful is...

 [Read More](https://crometrics.com/blog/how-to-use-the-must-have-score-to-increase-conversion-rate/)

  ## 23 Mar [Tricking Your Customers Dilutes Your Brand](https://crometrics.com/blog/tricking-your-customers-dilutes-your-brand/ "Tricking Your Customers Dilutes Your Brand")

 Posted at 10:54h in [Marketing](https://crometrics.com/blog/category/marketing/), [Strategy](https://crometrics.com/blog/category/strategy/)  by [Chris Neumann](https://crometrics.com/blog/author/crometrics/)  [0 Comments](https://crometrics.com/blog/tricking-your-customers-dilutes-your-brand/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]It recently came to my attention that Gilt is starting to offer full price items alongside their sale items. This strikes me as the beginning of the end for Gilt, who built their brand on offering high...

 [Read More](https://crometrics.com/blog/tricking-your-customers-dilutes-your-brand/)

  ## 21 Mar [Create a Daily Email to Manage Your Business](https://crometrics.com/blog/create-a-daily-email-to-manage-your-business/ "Create a Daily Email to Manage Your Business")

 Posted at 04:12h in [Marketing](https://crometrics.com/blog/category/marketing/), [Strategy](https://crometrics.com/blog/category/strategy/)  by [Chris Neumann](https://crometrics.com/blog/author/crometrics/)  [0 Comments](https://crometrics.com/blog/create-a-daily-email-to-manage-your-business/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]One quote I really like is "What gets measured, gets managed". One of the things I've found which correlates with success is a simple daily management email going out to key stakeholders. It sounds like such a simple...

 [Read More](https://crometrics.com/blog/create-a-daily-email-to-manage-your-business/)

 - [](https://crometrics.com/blog/category/marketing/page/3/?format=markdown)
- [1](https://crometrics.com/blog/category/marketing/?format=markdown)
- [2](https://crometrics.com/blog/category/marketing/page/2/?format=markdown)
- [3](https://crometrics.com/blog/category/marketing/page/3/?format=markdown)
- 4
- [](https://crometrics.com/blog/category/marketing/page/4/?format=markdown)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://crometrics.com/blog/category/marketing/",
            "url": "https://crometrics.com/blog/category/marketing/page/4/",
            "name": "Marketing Archives - Page 4 of 4 - Cro Metrics",
            "isPartOf": {
                "@id": "https://crometrics.com/#website"
            },
            "breadcrumb": {
                "@id": "https://crometrics.com/blog/category/marketing/page/4/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://crometrics.com/blog/category/marketing/page/4/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://crometrics.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Marketing"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://crometrics.com/#website",
            "url": "https://crometrics.com/",
            "name": "Cro Metrics",
            "description": "We help companies grow through data-driven experimentation.",
            "publisher": {
                "@id": "https://crometrics.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://crometrics.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://crometrics.com/#organization",
            "name": "Cro Metrics",
            "url": "https://crometrics.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://crometrics.com/#/schema/logo/image/",
                "url": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png",
                "contentUrl": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png",
                "width": 1200,
                "height": 630,
                "caption": "Cro Metrics"
            },
            "image": {
                "@id": "https://crometrics.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/CroMetrics/",
                "https://x.com/crometrics",
                "https://www.instagram.com/crometrics/",
                "https://www.linkedin.com/company/crometrics/"
            ]
        }
    ]
}
```