--- title: "Marketing Archives - Page 3 of 4 - Cro Metrics" image: "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png" --- # Marketing [Home](https://crometrics.com/) > Marketing (Page 3) [ ![Google Performance Max New Features](https://crometrics.com/wp-content/uploads/2025/09/Google-Performance-Max-New-Features-Blog-Graphic-20230621-1024x584.png) ](https://crometrics.com/blog/how-to-use-new-google-ads-performance-max-features-to-improve-performance/ "How to Use New Google Ads Performance Max Features to Improve Performance") ## 21 Jun [How to Use New Google Ads Performance Max Features to Improve Performance](https://crometrics.com/blog/how-to-use-new-google-ads-performance-max-features-to-improve-performance/ "How to Use New Google Ads Performance Max Features to Improve Performance") Posted at 06:02h in [ecommerce](https://crometrics.com/blog/category/ecommerce/), [Marketing](https://crometrics.com/blog/category/marketing/), [Paid Media](https://crometrics.com/blog/category/paid-media/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Travis Jones](https://crometrics.com/blog/author/travis-jones/) [0 Comments](https://crometrics.com/blog/how-to-use-new-google-ads-performance-max-features-to-improve-performance/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Google recently introduced innovative new features for Performance Max, some of which are already available and others that are coming soon. I joined a Google Partner event introducing these new features and will detail how you can... [Read More](https://crometrics.com/blog/how-to-use-new-google-ads-performance-max-features-to-improve-performance/) [ ![Cro Metrics Honored In 2022 Clutch 1000](https://crometrics.com/wp-content/uploads/2025/09/1200x628-1024x536.png) ](https://crometrics.com/blog/cro-metrics-recognized-as-global-experimentation-leader-in-2022-clutch-1000/ "Cro Metrics Recognized As Global Experimentation Leader In 2022 Clutch 1000") ## 06 Dec [Cro Metrics Recognized As Global Experimentation Leader In 2022 Clutch 1000](https://crometrics.com/blog/cro-metrics-recognized-as-global-experimentation-leader-in-2022-clutch-1000/ "Cro Metrics Recognized As Global Experimentation Leader In 2022 Clutch 1000") Posted at 08:43h in [Culture](https://crometrics.com/blog/category/culture/), [Marketing](https://crometrics.com/blog/category/marketing/) by [Melanie Buck](https://crometrics.com/blog/author/melanie-buck/) [0 Comments](https://crometrics.com/blog/cro-metrics-recognized-as-global-experimentation-leader-in-2022-clutch-1000/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Cro Metrics is honored to announce our inclusion in the 2022 Clutch 1000 - an annual list recognizing the top 1% of business service providers globally as measured by analysts at B2B review and rating platform Clutch.... [Read More](https://crometrics.com/blog/cro-metrics-recognized-as-global-experimentation-leader-in-2022-clutch-1000/) ## 12 Jul [5 Promising & Experiment-Led Marketing Tactics for the Hospitality Industry](https://crometrics.com/blog/5-promising-experiment-led-marketing-tactics-hospitality-industry/ "5 Promising & Experiment-Led Marketing Tactics for the Hospitality Industry") Posted at 07:26h in [Marketing](https://crometrics.com/blog/category/marketing/) by [Samantha McClure](https://crometrics.com/blog/author/samantha-mcclure/) [0 Comments](https://crometrics.com/blog/5-promising-experiment-led-marketing-tactics-hospitality-industry/#respond) As the hospitality industry starts to bounce back, many companies are working to improve their marketing campaigns. Here are some ideas, straight from the Cro Metrics team.... [Read More](https://crometrics.com/blog/5-promising-experiment-led-marketing-tactics-hospitality-industry/) ## 19 Oct [iOS 14 Update: What You Can Do to Overcome This Paid Media Challenge](https://crometrics.com/blog/ios-update-paid-media-challenge/ "iOS 14 Update: What You Can Do to Overcome This Paid Media Challenge") Posted at 08:51h in [Marketing](https://crometrics.com/blog/category/marketing/) by [Samantha McClure](https://crometrics.com/blog/author/samantha-mcclure/) [0 Comments](https://crometrics.com/blog/ios-update-paid-media-challenge/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\] Earlier this year, Apple released iOS 14 with the App Tracking Transparency policy in tow. Now, many advertisers are stuck trying to determine the right way to reach iOS users, especially via Facebook and Instagram. With the release... [Read More](https://crometrics.com/blog/ios-update-paid-media-challenge/) [ ![Crometrics Bulldozer](https://crometrics.com/wp-content/uploads/2020/07/CroMetrics-bulldozer.jpg) ](https://crometrics.com/blog/website-redesign-vs-cro/ "Website Redesign Vs. CRO: Which Is Best for Revenue Growth?") ## 27 Jul [Website Redesign Vs. CRO: Which Is Best for Revenue Growth?](https://crometrics.com/blog/website-redesign-vs-cro/ "Website Redesign Vs. CRO: Which Is Best for Revenue Growth?") Posted at 08:17h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Marketing](https://crometrics.com/blog/category/marketing/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [1 Comment](https://crometrics.com/blog/website-redesign-vs-cro/#comments) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern" row\_height\_percent="0" overlay\_alpha="50" gutter\_size="3" shift\_y="0" el\_class="vc-post-top-space"\]\[vc\_column\]\[vc\_single\_image image="54768" img\_size="full" css="" qode\_css\_animation="" media="50063" media\_width\_percent="100"\]\[vc\_column\_text css=""\]Is your organization considering a website redesign that has got you nervous? It's understandable. We're nervous for you as well. Did you know that Hubspot found that... [Read More](https://crometrics.com/blog/website-redesign-vs-cro/) ## 09 Mar [Smart Marketers Focus on Optimizing Conversion During Uncertain Times](https://crometrics.com/blog/smart-marketers-focus-on-optimizing-conversion-during-uncertain-times/ "Smart Marketers Focus on Optimizing Conversion During Uncertain Times") Posted at 08:18h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Marketing](https://crometrics.com/blog/category/marketing/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/smart-marketers-focus-on-optimizing-conversion-during-uncertain-times/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]As fears of COVID-19 and economic uncertainty abound, you may be looking closely at your marketing budget and how to achieve more with less. Simply reducing marketing spend can lead to a vicious circle. This may lead to... [Read More](https://crometrics.com/blog/smart-marketers-focus-on-optimizing-conversion-during-uncertain-times/) ## 18 Sep [4 Simple Ways to Boost Your Ecommerce Conversion Rates & Improve Your Shopping Experience](https://crometrics.com/blog/4-simple-ways-to-boost-your-ecommerce-conversion-rates-improve-your-shopping-experience/ "4 Simple Ways to Boost Your Ecommerce Conversion Rates & Improve Your Shopping Experience") Posted at 09:17h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [ecommerce](https://crometrics.com/blog/category/ecommerce/), [Marketing](https://crometrics.com/blog/category/marketing/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/4-simple-ways-to-boost-your-ecommerce-conversion-rates-improve-your-shopping-experience/#respond) Are you doing any of the following things on your website?... [Read More](https://crometrics.com/blog/4-simple-ways-to-boost-your-ecommerce-conversion-rates-improve-your-shopping-experience/) ## 29 Jun [Conversion Rate Optimization is Critical to Online Marketing Success](https://crometrics.com/blog/conversion-rate-optimization-is-critical-to-online-marketing-success-2/ "Conversion Rate Optimization is Critical to Online Marketing Success") Posted at 09:25h in [Marketing](https://crometrics.com/blog/category/marketing/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/conversion-rate-optimization-is-critical-to-online-marketing-success-2/#respond) The essence of marketing is to entice new and repeat customer purchases. The smaller the marketing spend and the greater the sales, the higher the profit margins. ... [Read More](https://crometrics.com/blog/conversion-rate-optimization-is-critical-to-online-marketing-success-2/) ## 07 Jun [If you want insane revenue growth, make your New User Experience insanely great](https://crometrics.com/blog/if-you-want-insane-revenue-growth-make-your-new-user-experience-insanely-great-2/ "If you want insane revenue growth, make your New User Experience insanely great") Posted at 02:00h in [Marketing](https://crometrics.com/blog/category/marketing/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/if-you-want-insane-revenue-growth-make-your-new-user-experience-insanely-great-2/#respond) I love it when there’s wisdom in advertising. Take those old Head & Shoulders commercials about how “you never get a second chance to make a first impression.” The idea behind these ads was that positive (and dandruff-free) encounters with new people could pave the... [Read More](https://crometrics.com/blog/if-you-want-insane-revenue-growth-make-your-new-user-experience-insanely-great-2/) ## 14 Jul [Case Study: Mobile Email Capture](https://crometrics.com/blog/case-study-mobile-email-capture/ "Case Study: Mobile Email Capture") Posted at 22:50h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Marketing](https://crometrics.com/blog/category/marketing/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/case-study-mobile-email-capture/#respond) Not all A/B tests are about turning buttons red or green. Here's a quick rundown on one of the more interesting experiments we've run lately.... [Read More](https://crometrics.com/blog/case-study-mobile-email-capture/) - [](https://crometrics.com/blog/category/marketing/page/2/?format=markdown) - [1](https://crometrics.com/blog/category/marketing/?format=markdown) - [2](https://crometrics.com/blog/category/marketing/page/2/?format=markdown) - 3 - [4](https://crometrics.com/blog/category/marketing/page/4/?format=markdown) - [](https://crometrics.com/blog/category/marketing/page/4/?format=markdown) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "CollectionPage", "@id": "https://crometrics.com/blog/category/marketing/", "url": "https://crometrics.com/blog/category/marketing/page/3/", "name": "Marketing Archives - Page 3 of 4 - Cro Metrics", "isPartOf": { "@id": "https://crometrics.com/#website" }, "primaryImageOfPage": { "@id": "https://crometrics.com/blog/category/marketing/page/3/#primaryimage" }, "image": { "@id": "https://crometrics.com/blog/category/marketing/page/3/#primaryimage" }, "thumbnailUrl": "https://crometrics.com/wp-content/uploads/2025/09/Google-Performance-Max-New-Features-Blog-Graphic-20230621-1024x584.png", "breadcrumb": { "@id": "https://crometrics.com/blog/category/marketing/page/3/#breadcrumb" }, "inLanguage": "en-US" }, { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/blog/category/marketing/page/3/#primaryimage", "url": "https://crometrics.com/wp-content/uploads/2025/09/Google-Performance-Max-New-Features-Blog-Graphic-20230621-1024x584.png", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/09/Google-Performance-Max-New-Features-Blog-Graphic-20230621-1024x584.png", "width": 1024, "height": 584, "caption": "Google Performance Max New Features" }, { "@type": "BreadcrumbList", "@id": "https://crometrics.com/blog/category/marketing/page/3/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://crometrics.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing" } ] }, { "@type": "WebSite", "@id": "https://crometrics.com/#website", "url": "https://crometrics.com/", "name": "Cro Metrics", "description": "We help companies grow through data-driven experimentation.", "publisher": { "@id": "https://crometrics.com/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://crometrics.com/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "en-US" }, { "@type": "Organization", "@id": "https://crometrics.com/#organization", "name": "Cro Metrics", "url": "https://crometrics.com/", "logo": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/#/schema/logo/image/", "url": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "width": 1200, "height": 630, "caption": "Cro Metrics" }, "image": { "@id": "https://crometrics.com/#/schema/logo/image/" }, "sameAs": [ "https://www.facebook.com/CroMetrics/", "https://x.com/crometrics", "https://www.instagram.com/crometrics/", "https://www.linkedin.com/company/crometrics/" ] } ] } ```